IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

How leaders are accelerating competitive differentiation

One out of five organizations has discovered a secret source of competitive differentiation

Two men racing holding laptops

With so much of the cloud conversation revolving around technical topics, like "stack wars," APIs and DevOps, some people might think cloud computing is just an IT obsession. But business leaders disagree.

According to our global study of more than 800 cloud decision makers and users, business leaders of all stripes Finance, Sales & Marketing, Product Development and more are becoming increasingly focused on the business value cloud provides. Over the next three years, cloud's strategic importance to business users is expected to double from 34 percent to 72 percent, even surpassing their IT counterparts at 58 percent.

They're also backing up their words with action. The majority of our respondents said business leaders are actively involved in managing their organization's cloud initiatives.

So what's behind this growing strategic interest in cloud?

Simply put, it's an evolution. Cloud computing is following the same pattern of other technologies that have shaped business and society. Take electricity, for example. Even after thefirst public power supply lit the streets, it took time for businesses to learn how to really capitalize on this new technology.

To read the full paper, click here.

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Most Popular

Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022
Cyber attack on software supplier causes "major outage" across the NHS
cyber attacks

Cyber attack on software supplier causes "major outage" across the NHS

8 Aug 2022