IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Google launches Twitch rival YouTube gaming

Service will support livestreams, and have over 25,000 game-specific channels

Tomorrow will see the launch of Google's competitor to livestream videogame site Twitch, YouTube Gaming.

YouTube Gaming will have support for live-streamed game content as well as gaming-themed YouTube videos, and will supposedly feature over 25,000 pages curating content related to various games.

The service will integrate with the rest of YouTube, meaning that streams can be automatically encoded and posted to the site once they've finished, and searches will pull relevant gaming content directly from Google's video hosting site.

The platform intends to capitalise on the huge culture of 'Let's-Plays' and livestreaming that has emerged in recent years, and will be available at gaming.youtube.com, or via iOS and Android apps.

Google itself has stated that a huge amount of its YouTube traffic and content revolves around gaming, with Minecraft the second most-searched term overall.

And the video game content market in 2014 including gameplay footage, reviews and commentary was worth a combined total of 2.4 billion, according to SuperData Research.

YouTube commands the lion's share of the audience, with gaming content hosted on the video sharing site drawing in 73 per cent of the market's total global viewers.

However, despite this apparent dominance, livestreaming site Twitch claims the majority of the revenue, with a 43 per cent share compared to YouTube's 36 per cent stake.

It would now appear that YouTube is attempting to redress this imbalance by providing their own service to rival Twitch.

Google tried to buy Twitch in May last year, but after the deal fell through, the service was snapped up by Amazon for 585 million. 

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Most Popular

Salaries for the least popular programming languages surge as much as 44%
Development

Salaries for the least popular programming languages surge as much as 44%

23 Jun 2022
The UK's best cities for tech workers in 2022
Business strategy

The UK's best cities for tech workers in 2022

24 Jun 2022
LockBit 2.0 ransomware disguised as PDFs distributed in email attacks
Security

LockBit 2.0 ransomware disguised as PDFs distributed in email attacks

27 Jun 2022