Euro 2016, Brexit and Donald Trump top Google searches in 2016
Google Year in Search reveals the UK's most searched terms in 2016
As we approach the end to a year that many of us would like to see the back of, Google has released its annual report highlighting the most searched for terms in the UK, unsurprisingly revealing a year dominated by politics, sporting events, and the loss of treasured musicians and actors.
Trump, Brexit, Pokemon Go, Deadpool, and the Zika virus were some of the highest searched terms this year, which also saw a number of international incidents, terrorist attacks, and the loss of some of the nation's most beloved entertainers, including David Bowie and Alan Rickman.
In its eagerly awaited annual roundup, Google compiled a list of the most trending search queries overall, as well as individual categories and searches by specific regions.
Top trending searches:
Euroe 2016, credit: Bigstock
This year, Euro 2016 was the most searched for term in the UK, likely due to England's truly awful performance. This was closely followed by Pokemon Go, which also topped the "What is?" and "How to?" lists as the augmented reality craze swept British streets during the summer.
Top trending politicians:
Donald Trump, credit: Bigstock
After the shock US election result in November, it is no wonder that President-elect Donald Trump made it to the top spot of most searched for politicians, pushing Prime Minister Theresa May into second. Politics also scored highly on location-based queries, with most searches asking "Where is Brussels?" and "Where is my polling station?".
Top trending news:
Nigel Farage, credit: Bigstock
Unsurprisingly, Brexit topped news searches in 2016, closely followed by the equally dramatic US election. It's heartwarming to see the British public still has a sense of priorities, as the new shape of Toblerone managed to edge out the sale of BHS on the top news searches.'Clowns' also featured quite highly due to a bizarre craze of dressing up as clowns and scaring people in the street.
Top tech searches:
Apple's iPhone 7, credit: Apple
Apple's iPhone 7 topped the most searched for tech devices, which also featured the Google Pixel smartphone, Amazon's smart home assistant Echo, and Playstation's well received VR headset. Surprisingly the Galaxy Note 7 didn't make it to the top 10, despite Samsung recalling 2.5 million of the devices after some caught fire and exploded.
Searches by region:
Pikachu, credit: Bigstock
Breaking the searches down to individual regions revealed that while London, Glasgow, Birmingham and Edinburgh wanted to know "How to play Pokemon Go?", after the game launched in the UK over the summer to top app charts as it garnered 50 times the number of users its creators had predicted. Meanwhile, Leeds was trying to work out how to do percentages and Sheffield wanted to know how best to pluck eyebrows.
Belfast and Liverpool wanted to know 'how to lose weight fast', but users in Manchester were more interested in making the best pancakes.
The "What is" search revealed most areas in the UK spent the year trying to figure out the Pokemon Go craze, although somewhat more responsibly, Sheffield wanted to know more about Article 50, which the UK will enact now it has voted to leave the EU.
Meanwhile, Belfast used the internet to search 'what is the internet', bless them.
"What is the Mountain of Butterflies" made all but one regional top ten list, likely due to Google's celebration of Mexico's Monarch butterfly reserve in a January Google Doodle.
The full Google 2016 UK Year in Search report is available here.
What you need to know about migrating to SAP S/4HANA
Factors to assess how and when to begin migrationDownload now
Your enterprise cloud solutions guide
Infrastructure designed to meet your company's IT needs for next-generation cloud applicationsDownload now
Testing for compliance just became easier
How you can use technology to ensure compliance in your organisationDownload now
Best practices for implementing security awareness training
How to develop a security awareness programme that will actually change behaviourDownload now