IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Twitter considers premium features for business users

A paid tier would add enhanced analytics tools to its TweetDeck platform

Twitter is considering adding a paid tier for "power users" and businesses in need of stronger analytics tools to manage followers and trending news.

Users on TweetDeck could soon be able to subscribe to a premium option that would allow them access to an enhanced version, although the core Twitter.com platform would remain the same.

Twitter users have been tweeting screenshots of the surveys, showing mock ups of potential layout changes for its TweetDeck platform, the more comprehensive interface that allows greater functionality than its standard website.

Although Twitter is only assessing interest at this stage, it would allow for an additional stream of cash at a time when advertising, its primary source of revenue, is in decline.

In a statement seen by the BBC, Twitter said: "We regularly conduct user research to gather feedback about people's Twitter experience and to better inform our product investment decisions, and we're exploring several ways to make Tweetdeck even more valuable for professionals."

Twitter has contacted a number of select users for feedback and to explain how the new service might function.

"This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customisable dashboard," the email read.

"It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time."

However this isn't the first time Twitter has experimented with premium features. In 2009, co-founder Biz Stone talked about the creation of subscription-based tools, but these never materialised, and Stone has since walked away from the company.

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Recommended

Twitter API keys found leaked in over 3,200 apps, raising concerns for linked accounts
Security

Twitter API keys found leaked in over 3,200 apps, raising concerns for linked accounts

2 Aug 2022
Twitter reports largest ever period for data requests in new transparency report
social media

Twitter reports largest ever period for data requests in new transparency report

1 Aug 2022
Elon Musk offers to buy Twitter for $41.39 billion, claiming only he can 'unlock its true potential'
social media

Elon Musk offers to buy Twitter for $41.39 billion, claiming only he can 'unlock its true potential'

14 Apr 2022
Jack Dorsey admits regret for helping to centralise the internet
Network & Internet

Jack Dorsey admits regret for helping to centralise the internet

4 Apr 2022

Most Popular

Cyber attack on software supplier causes "major outage" across the NHS
cyber attacks

Cyber attack on software supplier causes "major outage" across the NHS

8 Aug 2022
Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022