US Open enabling AI with IBM Cloud

Cognitive Insights will construct highlight reels based on fans reactions

Tennis ball.

IBM's Cognitive Insights will be used to analyse data at the US Open Tennis Championships over the next 10 days, serving up the insights to fans.

IBM's AI engine will focus on analysing footage of the matches, generating video highlight reels using the language, sentiment and tone of the audience to determine the most crucial moments, as well as statistical tennis data and player reactions.

The videos will be served up to fans of the tournament on the United States Tennis Association's Facebook page, as well as through players bio pages on digital platforms. The videos will also be shown onsite at the tournament itself.

Fans can also use the US Open app to 'favourite' players, which will allow them to recieve push notifications when their favourite players have highlights available. games.

IBM's has also introduced its Cognitive Concierge engine, providing real-time information for Flushing Meadows' visitors, including the latest scores, schedules, transportation, and dining options using a natural language UI. Customers can simply type in their questions and the concierge will respond in a natural way.

"An afternoon or evening at the US Open, especially for first time visitors, has really never been easier to enjoy," said Kirsten Corio, USTA managing director of ticket sales, hospitality and digital strategy.

"Watson's capabilities within the US Open app will help our fans plan ahead, move around the grounds at their own pace, and always know where they are and where they want to go."

IBM's cognitive highlights technology was road-tested during the Masters and Wimbledon earlier this year and based upon its success, organisers of the Masters decided to roll it out full throttle.

"The US Open is packed with so much action across so many courts that even the fastest video team is challenged to keep pace with what's happening," said Noah Syken, IBM's VP of sports & entertainment partnerships.

"To meet that challenge, Watson is now watching the matches alongside the USTA to help bring fans closer to the best moments across the courts shortly after they happen. We're seeing this technology come to life through tennis, but the entire IBM Watson Media portfolio has the potential to impact many industries."

Featured Resources

How virtual desktop infrastructure enables digital transformation

Challenges and benefits of VDI

Free download

The Okta digital trust index

Exploring the human edge of trust

Free download

Optimising workload placement in your hybrid cloud

Deliver increased IT agility with the cloud

Free Download

Modernise endpoint protection and leave your legacy challenges behind

The risk of keeping your legacy endpoint security tools

Download now

Recommended

IBM ramps up sustainability efforts with Envizi acquisition
Business strategy

IBM ramps up sustainability efforts with Envizi acquisition

12 Jan 2022
LG Electronics joins the IBM Quantum Network
big data

LG Electronics joins the IBM Quantum Network

10 Jan 2022
The true story behind the IBM Personal Computer
Hardware

The true story behind the IBM Personal Computer

3 Dec 2021
IBM unveils world-first machine learning training method for GDPR-compliance
machine learning

IBM unveils world-first machine learning training method for GDPR-compliance

25 Nov 2021

Most Popular

How to move Microsoft's Windows 11 from a hard drive to an SSD
Microsoft Windows

How to move Microsoft's Windows 11 from a hard drive to an SSD

4 Jan 2022
Microsoft Exchange servers break thanks to 'Y2K22' bug
email delivery

Microsoft Exchange servers break thanks to 'Y2K22' bug

4 Jan 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

6 Jan 2022