StubHub selects Google Cloud and Pivotal for digital transformation drive

The ticketing company will use Google Cloud and Pivotal's services to offer customers more enhanced services

StubHub has selected public cloud providers Google Cloud and Pivotal to power its ticketing platform, helping it grow its mobile presence and make it easier for customers to engage with the brand.

The company will make use of Google Cloud and Pivotal's entire stack of services, covering machine learning, analytics, databases, serverless computing and developer tools to build new apps and services to inspire customers.

"StubHub is all about the customer. Everything we create, from our mobile products to our customer service, reflects a deep desire to put the needs of fans first," said StubHub chief technology officer Matt Swann. "We intend to set the bar for what highly curated fan experiences can be at scale before, during and after the event, everywhere fans expect us to be. We have bold plans for innovation in the years ahead."

Many of Google and Pivotal's cloud-based services will replace StubHub's legacy infrastructure that's no longer meeting demands of its digital products. This will significantly speed up the time it takes for products and services to arrive on the market, making it more competitive.

Advertisement - Article continues below
Advertisement - Article continues below

"Digital transformation is on the mind of every technology leader, especially in industries requiring the capability to rapidly respond to changing consumer expectations," Bill Cook, president of Pivotal said. "To adapt, enterprises need to bring together the best of modern developer environments with software-driven customer experiences designed to drive richer engagement."

One of the new ways StubHub will be using Google and Pivotal is offering its customers to interact with live events around the world. It will also use 17 years worth of data to predict how, where and when to communicate with fans.

"Google Cloud Platform's global presence, scale, and world-class AI and data solutions, coupled with Pivotal's services and platform will help StubHub offer the best customer experience," Brian Stevens, chief technology officer of Google Cloud added.

Image credit: StubHub

Featured Resources

Digitally perfecting the supply chain

How new technologies are being leveraged to transform the manufacturing supply chain

Download now

Three keys to maximise application migration and modernisation success

Harness the benefits that modernised applications can offer

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

The 3 approaches of Breach and Attack Simulation technologies

A guide to the nuances of BAS, helping you stay one step ahead of cyber criminals

Download now


digital transformation

Four ways CIOs can drive digital transformation

17 Jan 2020
Business strategy

CIO job description: What does a CIO do?

7 Jan 2020

How can you protect your business from crypto-ransomware?

4 Nov 2019
wifi & hotspots

How to boost your business Wi-Fi

22 Oct 2019

Most Popular

Microsoft Windows

What to do if you're still running Windows 7

14 Jan 2020
operating systems

17 Windows 10 problems - and how to fix them

13 Jan 2020
Microsoft Windows

Memes and Viking funerals: The internet reacts to the death of Windows 7

14 Jan 2020
web browser

What is HTTP error 503 and how do you fix it?

7 Jan 2020