IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

StubHub selects Google Cloud and Pivotal for digital transformation drive

The ticketing company will use Google Cloud and Pivotal's services to offer customers more enhanced services

stubhub

StubHub has selected public cloud providers Google Cloud and Pivotal to power its ticketing platform, helping it grow its mobile presence and make it easier for customers to engage with the brand.

The company will make use of Google Cloud and Pivotal's entire stack of services, covering machine learning, analytics, databases, serverless computing and developer tools to build new apps and services to inspire customers.

"StubHub is all about the customer. Everything we create, from our mobile products to our customer service, reflects a deep desire to put the needs of fans first," said StubHub chief technology officer Matt Swann. "We intend to set the bar for what highly curated fan experiences can be at scale before, during and after the event, everywhere fans expect us to be. We have bold plans for innovation in the years ahead."

Many of Google and Pivotal's cloud-based services will replace StubHub's legacy infrastructure that's no longer meeting demands of its digital products. This will significantly speed up the time it takes for products and services to arrive on the market, making it more competitive.

"Digital transformation is on the mind of every technology leader, especially in industries requiring the capability to rapidly respond to changing consumer expectations," Bill Cook, president of Pivotal said. "To adapt, enterprises need to bring together the best of modern developer environments with software-driven customer experiences designed to drive richer engagement."

One of the new ways StubHub will be using Google and Pivotal is offering its customers to interact with live events around the world. It will also use 17 years worth of data to predict how, where and when to communicate with fans.

"Google Cloud Platform's global presence, scale, and world-class AI and data solutions, coupled with Pivotal's services and platform will help StubHub offer the best customer experience," Brian Stevens, chief technology officer of Google Cloud added.

Image credit: StubHub

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Recommended

Best business tablets 2022
Hardware

Best business tablets 2022

27 Jul 2022
CMO job description: What does a chief marketing officer do?
Business strategy

CMO job description: What does a chief marketing officer do?

9 Jun 2022
CFO job description: What does a chief financial officer do?
Business strategy

CFO job description: What does a chief financial officer do?

9 Jun 2022
What does a CISO do?
Careers & training

What does a CISO do?

12 May 2022

Most Popular

Cyber attack on software supplier causes "major outage" across the NHS
cyber attacks

Cyber attack on software supplier causes "major outage" across the NHS

8 Aug 2022
Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022