IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Is AWS about to start selling network switches?

Public cloud player is toying with hybrid cloud approach that would undermine Cisco - report

Amazon Web Services (AWS) could be about to break into the world of data centre switches, helping to boost its presence across the entire cloud infrastructure space.

The public cloud giant reportedly wants a piece of the $14 billion switches pie, taking aim at the business networking market. This would put the company up against hardware bigwigs like Cisco, Arista Networks and Juniper Networks, who currently hold the largest market shares in the sector.

A person with direct knowledge of the cloud unit's plans, and another source briefed on the project, told The Information that what's key about AWS's strategy is that it plans to undercut its mainstream competitors, pricing its switches at 70%-80% less than Cisco's products.

This could mean serious problems for the networking vendor, especially as AWS's switches would reportedly link seamlessly with AWS's cloud services, providing a connection between on-premise networks and the company's cloud services, sending AWS down a hybrid cloud route - something it's only begun to embrace.

AWS has actually been making switches for its own data centres for some time. This news, if true, just means it would sell them to provide an extra revenue stream outside of its core cloud services.

The switches would comprise open source software and unbranded hardware, although one source said AWS is working with hardware manufacturers including Celestica, Edgecore Networks and Delta Networks to mass produce its white boxes.

The company is currently testing its innovations with a handful of loyal customers and if a hybrid cloud approach works for them, then it's likely other won't have to wait too long until they launch onto the open market.

Featured Resources

Meeting the future of education with confidence

How the switch to digital learning has created an opportunity to meet the needs of every student, always

Free Download

The Total Economic Impact™ of IBM Cloud Pak® for Watson AIOps with Instana

Cost savings and business benefits

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

Technology reimagined

Why PCaaS is perfect for modern schools

Free Download

Most Popular

How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

7 Jun 2022
Attracting and retaining talent through training

Attracting and retaining talent through training

13 Jun 2022
Delivery firm Yodel disrupted by cyber attack
cyber attacks

Delivery firm Yodel disrupted by cyber attack

21 Jun 2022