Is AWS about to start selling network switches?

Public cloud player is toying with hybrid cloud approach that would undermine Cisco - report

AWS logo on black background

Amazon Web Services (AWS) could be about to break into the world of data centre switches, helping to boost its presence across the entire cloud infrastructure space.

The public cloud giant reportedly wants a piece of the $14 billion switches pie, taking aim at the business networking market. This would put the company up against hardware bigwigs like Cisco, Arista Networks and Juniper Networks, who currently hold the largest market shares in the sector.

A person with direct knowledge of the cloud unit's plans, and another source briefed on the project, told The Information that what's key about AWS's strategy is that it plans to undercut its mainstream competitors, pricing its switches at 70%-80% less than Cisco's products.

This could mean serious problems for the networking vendor, especially as AWS's switches would reportedly link seamlessly with AWS's cloud services, providing a connection between on-premise networks and the company's cloud services, sending AWS down a hybrid cloud route - something it's only begun to embrace.

AWS has actually been making switches for its own data centres for some time. This news, if true, just means it would sell them to provide an extra revenue stream outside of its core cloud services.

The switches would comprise open source software and unbranded hardware, although one source said AWS is working with hardware manufacturers including Celestica, Edgecore Networks and Delta Networks to mass produce its white boxes.

The company is currently testing its innovations with a handful of loyal customers and if a hybrid cloud approach works for them, then it's likely other won't have to wait too long until they launch onto the open market.

Featured Resources

Unleashing the power of AI initiatives with the right infrastructure

What key infrastructure requirements are needed to implement AI effectively?

Download now

Achieve today. Plan tomorrow. Making the hybrid multi-cloud journey

A Veritas webinar on implementing a hybrid multi-cloud strategy

Download now

A buyer’s guide for cloud-based phone solutions

Finding the right phone system for your modern business

Download now

The workers' experience report

How technology can spark motivation, enhance productivity and strengthen security

Download now

Recommended

Microsoft unveils its new retail-focused cloud service
Cloud

Microsoft unveils its new retail-focused cloud service

14 Jan 2021
Private cloud investment boosting hybrid cloud push
hybrid cloud

Private cloud investment boosting hybrid cloud push

14 Jan 2021
Getting started with Azure Red Hat OpenShift
Whitepaper

Getting started with Azure Red Hat OpenShift

6 Jan 2021
Cloudflare launches web hosting service Cloudflare Pages
web development

Cloudflare launches web hosting service Cloudflare Pages

18 Dec 2020

Most Popular

WhatsApp could face €50 million GDPR fine
General Data Protection Regulation (GDPR)

WhatsApp could face €50 million GDPR fine

25 Jan 2021
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

21 Jan 2021
What is a 502 bad gateway and how do you fix it?
web hosting

What is a 502 bad gateway and how do you fix it?

12 Jan 2021