Salesforce launches Manufacturing Cloud and Consumer Goods Cloud

SaaS giant is aiming to tackle the changing customer and market demands which have 'devastating effect' on the bottom line

Salesforce has launched cloud services targeted at manufacturing and consumer product goods companies as part of its ongoing efforts to take on SAP and Oracle.

The SaaS specialist is aiming to bring ground-level teams, sales and operations, closer together for the benefit of the customer.

In order for manufacturers to provide a seamless customer experience, they need something that helps them better understand customer needs, according to Cindy Bolt, SVP and GM at Salesforce Manufacturing. What's more, they need to do so while improving visibility across the entire business, from logistics to marketing. 

"In the manufacturing industry, changing customer and market demands can have a devastating effect on the bottom line, so being able to understand what is happening on the ground is imperative for success," she said.

"Manufacturing Cloud bridges the gap between sales and operations teams while ensuring more predictive and transparent business, so they can build deeper and more trusted relationships with their customers."

The aim of Manufacturing Cloud is to address challenges around predicting demand and managing warehouse costs. It does this by collating sales agreements and forecasting tools, potentially enabling sales, operations and accounts teams to generate stronger projections.

The Consumer Goods Cloud, though, is aimed at field reps working from more brick and mortar businesses. For this, it is equipped with tools intended to streamline store operations by keeping stock, pricing and promotional information aligned with the business expectations.

"Retail execution remains one of the most important pieces of a consumer goods brands strategy, but so much opportunity is wasted if the field rep doesn't have the data and technology needed to make smart decisions," said Salesforce retail and consumer goods GM and SVP John Strain. 

"Consumer Goods Cloud provides these field reps with the tools they need to be successful on the ground while helping build both business opportunities and stronger relationships with their retail partners."

Featured Resources

Consumer choice and the payment experience

A software provider's guide to getting, growing, and keeping customers

Download now

Prevent fraud and phishing attacks with DMARC

How to use domain-based message authentication, reporting, and conformance for email security

Download now

Business in the new economy landscape

How we coped with 2020 and looking ahead to a brighter 2021

Download now

How to increase cyber resilience within your organisation

Cyber resilience for dummies

Download now

Recommended

Demystify Azure migration
Whitepaper

Demystify Azure migration

18 Jun 2021
VMware and Vapor IO to develop Multi-Cloud Services Grid
cloud computing

VMware and Vapor IO to develop Multi-Cloud Services Grid

10 Jun 2021
Most CISOs worry cloud software flaws aren’t being caught
cloud security

Most CISOs worry cloud software flaws aren’t being caught

7 Jun 2021
Best paying tech jobs of 2021
Careers & training

Best paying tech jobs of 2021

7 Jun 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

16 Jun 2021
What is HTTP error 400 and how do you fix it?
Network & Internet

What is HTTP error 400 and how do you fix it?

16 Jun 2021
Ten-year-old iOS 4 recreated as an iPhone app
iOS

Ten-year-old iOS 4 recreated as an iPhone app

10 Jun 2021