Rackspace rebrands for major multi-cloud push

New services include cloud optimisation, security, cloud-native enablement and data modernisation

Rackspace is ushering in a four-point plan to transform its business into a multi-cloud specialist under the name Rackspace Technology. 

The move follows a series of acquisitions and partnerships that have helped bolster the companies' services. 

The four areas focus on cloud optimisation, security, cloud-native enablement and data modernisation, and the name change is the culmination of the company's transformation over the past year, led by CEO Kevin Jones.  "Our technical acumen with the world's leading cloud technologies - across apps, data and security - empowers our customers to build new revenue streams, increase efficiency, and create incredible experiences," Jones said.  "Our new name, mission and multi-cloud solutions better represent the full value we bring to market. Our mission is simple. Embrace technology. Empower customers. Deliver the future." Under its new branding, the company will offer multi-cloud services. These include cloud optimisation that improves cost and performance, cloud security with compliance services for enterprise cloud customers, cloud-native enablement which accelerates multi-cloud transformation with cloud-native application and data, and finally, a data modernisation service that aims to help customers make predictive, data-driven decisions and increase the return of investment with data analytics. In terms of value for money, Rackspace has already shown it can usher in multi-cloud transformations at low costs, according to Wyndham Hotels & Resorts.

"Our first year of savings with Rackspace was in the 40-45% range versus our historical run costs. As we've continued to optimise, our second and third year of savings will be more than 60%," said Scott Strickland, EVP & CIO, Wyndham Hotels & Resorts. 

"Rackspace has been a tremendous partner, and their strategic shift to double down on new multi-cloud solutions addresses our long-term business needs."

This is also the latest in a string of name changes for the tech firm. It was previously known as Rackspace.com, Rackspace Managed Hosting, Rackspace Hosting and, most recently, simply Rackspace.

Featured Resources

Navigating the new normal: A fast guide to remote working

A smooth transition will support operations for years to come

Download now

Leading the data race

The trends driving the future of data science

Download now

How to create 1:1 customer experiences at scale

Meet the technology capable of delivering the personalisation your customers crave

Download now

How to achieve daily SAP releases

Accelerate the pace of SAP change to support your digital strategy

Download now

Recommended

Cloud bursting: A step toward uninterrupted computing
cloud computing

Cloud bursting: A step toward uninterrupted computing

11 Sep 2020
Genesys teams up with Adobe to deliver better customer experiences
Cloud

Genesys teams up with Adobe to deliver better customer experiences

27 Aug 2020
Infostretch is now an AWS advanced consulting partner
Amazon Web Services (AWS)

Infostretch is now an AWS advanced consulting partner

4 Aug 2020
Ingram Micro joins Red Hat Certified Cloud and Service Provider program
Cloud

Ingram Micro joins Red Hat Certified Cloud and Service Provider program

9 Jun 2020

Most Popular

Google Pixel 4a review: A picture-perfect package
Google Android

Google Pixel 4a review: A picture-perfect package

18 Sep 2020
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

16 Sep 2020
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

16 Sep 2020