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Veritas appoints new VP of Channel and Alliances for EMEAI

Geoff Greenlaw's first priority will be to roll out its “revamped" 2022 Veritas Partner Force Programme

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Veritas Technologies has announced the appointment of Geoff Greenlaw as its new vice president of Channel and Alliances for Europe, Middle East, Africa and India (EMEAI).

Announcing the move, the enterprise data protection specialist said Greenlaw's first priority will be to roll out its “revamped and simplified” 2022 Veritas Partner Force Programme.

The initiative has been redesigned to make it more profitable for the channel community to help customers recover from ransomware attacks and to manage data across increasingly complex multi-cloud environments, the firm explained.

Greenlaw steps into the role, having been with Veritas for more than 17 years in various leadership positions.

“Geoff has been empowering the Veritas Partner Force community for success in some of our most channel-centric markets in the world,” commented Mike Walkey, global VP of Channel Sales and Alliances at Veritas. “We are excited to have him bring that wealth of experience and reputation for success to the wider EMEAI programme.”

Veritas said Greenlaw’s key priorities will be to reward the channel community for expanding the company’s footprint with new incentives and double rebates for key products. 

Ultimately, the aim is to ensure the channel will benefit from a regular exchange of detailed information from a sales enablement, communication and marketing perspective, the company said.

“We are 100% committed to our channel and expect Geoff’s knowledge, insight and passion for partnering to help us deliver further on our channel promise,” Walkey added.

Greenlaw has accumulated more than 25 years’ experience of managing IT channel and sales teams and has spent over 17 years at Veritas.  During his tenure, he has previously held various roles such as head of Enterprise Sales in the UK, Country Director for South Africa, head of Channel for the UK and Nordics, as well as head of Channel for Veritas’ International Emerging Region, based in the UAE.

“I look forward to building deeper and wider relationships with the channel community across EMEAI, and working together to meet the needs of businesses as they face the rising threat of ransomware and the increasing complexity of multi-cloud environments,” said Geoff Greenlaw, VP of Channel and Alliances for EMEAI at Veritas.

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