IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Salesforce hones in on services and ISV growth

Cloud giant eyes mammoth growth in two key partner areas

Salesforce's San Francisco HQ - Salesforce Tower

Salesforce has bold ambitions to grow the size of its partner ecosystem, the company confirmed today during its annual Dreamforce event in San Francisco. 

There are two key focus areas for this growth: services and ISVs, Tyler Prince, Salesforce's worldwide executive vice president of alliances and channels told assembled delegates during the show's opening keynote, which was totally partner-focused. 

Citing a soon-to-be-released IDC study, Prince said that the service opportunity linked to the Salesforce platform was circa $135 billion. He referenced a similar IDC study from last year that predicted Salesforce would be likely to be five times the size of SAP in terms of service opportunity come 2018. 

"If you’ve made your bets on Salesforce, you’ve placed an excellent bet. If you have other choices to make within your ecosystem, I strongly encourage you to shift those dollars and focus on this incredible opportunity and look for ways to take advantage of that," Prince said. 

Outside of this massive services prize on offer, Salesforce also wants to expand its ISV reach. And Prince has been given a mandate to go for 5x growth over the next five years. 

"To do that we need to do a number of things we have to do and a number of investments we have to make. We need to continue to enable you and get you to market quicker to help you be successful in the field," Prince said. 

"We need to continue to innovate and build incredible features and products you can take advantage of and leverage those into the solutions you take to market. We also need to invest in joint customer success and make our customers successful as our joint business model is predicated on that." 

Stay tuned to Channel Pro and its sister sites Cloud Pro and IT Pro this week for more news, views and updates from Salesforce's Dreamforce this week. 

Featured Resources

The Total Economic Impact™ Of Turbonomic Application Resource Management for IBM Cloud® Paks

Business benefits and cost savings enabled by IBM Turbonomic Application Resource Management

Free Download

The Total Economic Impact™ of IBM Watson Assistant

Cost savings and business benefits enabled by Watson Assistant

Free Download

The field guide to application modernisation

Moving forward with your enterprise application portfolio

Free Download

AI for customer service

Discover the industry-leading AI platform that customers and employees want to use

Free Download

Recommended

OGL Software will remain an independent business following the sales of sister divisions
mergers and acquisitions

OGL Software will remain an independent business following the sales of sister divisions

17 Aug 2022
N-able unveils Cloud User Hub for Microsoft 365
cloud management

N-able unveils Cloud User Hub for Microsoft 365

17 Aug 2022
Large-scale data breaches are in decline but hacking remains a threat - Flashpoint
data breaches

Large-scale data breaches are in decline but hacking remains a threat - Flashpoint

16 Aug 2022
Gartner: Software businesses must adopt DevSecOps before it becomes mainstream
Software

Gartner: Software businesses must adopt DevSecOps before it becomes mainstream

16 Aug 2022

Most Popular

Apple patches 'superpower' zero-days affecting iPhones, iPads, and Macs
zero-day exploit

Apple patches 'superpower' zero-days affecting iPhones, iPads, and Macs

18 Aug 2022
Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
Google is now spending a staggering amount on blockchain
Business strategy

Google is now spending a staggering amount on blockchain

17 Aug 2022