IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

GreenLake is the future of HPE, CEO claims

The company's consumption-based business model takes centre stage at this year's HPE Discover

Hewlett Packard Enterprise (HPE) CEO Antonio Neri reaffirmed his company’s commitment to delivering everything as a service, saying he would be happy if the GreenLake name became more well known than HPE.

Speaking to reporters and analysts ahead of the company’s annual Discover conference, Neri said: “That's the trend, right. That's the goal. That's why we laid out a vision that GreenLake should be synonymous to HPE.

“This will be our leading product, leading offer, our leading experience, where everything else underneath is part of that experience, whether it's connectivity as a service. Whether it is … data services, whether it's a load optimisation, whether it is AI, machine learning – all of that caters to that platform.”

He also quipped that it would be a good thing if people mistook HPE for GreenLake, rather than HP Inc – a confusion that apparently persists in the market despite the two companies having split six years ago.

To say GreenLake is taking centre stage at Discover 2021 would be an understatement. There are no big hardware announcements this year – no Primera equivalent, no Gen10 equivalent, nothing for the metalheads at all. Instead, all the announcements, from a partnership with Intel that allows customers to spin up individual cores as needed to new vertical-focused offerings, fall under the GreenLake banner. Even last year’s big announcement, Ezmeral, seems, slowly but surely, to be on its way to being another component of GreenLake.

Related Resource

The care and feeding of cloud

How to support cloud infrastructure post-migration

How to support cloud infrastructure post-migration - webinar from Trend MicroWatch now

Neri doesn’t seem particularly concerned that HPE’s great rival Dell is looking to eat its consumption-based lunch with Project Apex, either, telling reporters: “I welcome [competitors’] entrance into the space, because a validates what we said few years ago about the world being hybrid, where the world will move to a consumption driven model.”

HPE Discover kicks off this evening at 4pm BST with a keynote from Neri, and runs through to the end of the week. IT Pro will be bringing you all the latest news and analysis from the show, so be sure to check back here regularly.

Featured Resources

Activation playbook: Deliver data that powers impactful, game-changing campaigns

Bringing together data and technology to drive better business outcomes

Free Download

In unpredictable times, a data strategy is key

Data processes are crucial to guide decisions and drive business growth

Free Download

Achieving resiliency with Everything-as-a-Service (XAAS)

Transforming the enterprise IT landscape

Free Download

What is contextual analytics?

Creating more customer value in HR software applications

Free Download

Recommended

HPE and Nvidia unveil 'Champollion' AI supercomputer
Server & storage

HPE and Nvidia unveil 'Champollion' AI supercomputer

27 May 2022
HPE's new platform lets customers build machine learning models quickly and at scale
machine learning

HPE's new platform lets customers build machine learning models quickly and at scale

28 Apr 2022
Flexible IT for agile service providers
Whitepaper

Flexible IT for agile service providers

26 Apr 2022
HPE’s supercomputer helps ISS astronauts experiment in space
high-performance computing (HPC)

HPE’s supercomputer helps ISS astronauts experiment in space

5 Apr 2022

Most Popular

16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

13 May 2022
Europe's first autonomous petrol station opens in Lisbon
automation

Europe's first autonomous petrol station opens in Lisbon

23 May 2022
Linux-based Cheerscrypt ransomware found targeting VMware ESXi servers
ransomware

Linux-based Cheerscrypt ransomware found targeting VMware ESXi servers

26 May 2022