IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

M2A Media’s Live To VoD Service adopted by Channel 4

The platform offers faster video processing and delivery times for live events

Channel 4 has chosen M2A Media’s Live To VoD Service, running from the public cloud, to enhance its live events video on demand, helping it get the footage to viewers as fast as possible.

The platform has reduced the broadcaster's video processing and delivery times  significantly. It now takes just a few minutes to get live footage to viewers' screens, meaning All 4 On-Demand viewers are getting better value every time they start watching the service.

M2A Media made it simple to integrate its service into Channel 4's regular workflow, allowing them to capture, package and deliver video from the live streamed broadcast event, making it available almost immediately.

One of the main reasons Channel 4 wanted to use M2A Media's solution was to speed up the delivery of Formula 1 reporting.

The broadcaster is now able to show the action live streamed from the track, removing linear advertising breaks from the video, adding log points for inserting on-demand advertising breaks and delivering multiple formats and DRMs for on-demand platforms, which it was previously unable to do.

"Formula One is all about speed and our viewers want to be able to watch our F1 action on demand as soon as each programme is over," Andy Bell, Channel 4’s video engineering manager for All 4, said. "With M2A Media’s Live To VoD solution F1 fans can now see the whole race, from start to finish, on-demand only minutes after the chequered flag.”

M2A Media's Live To VoD service works by ingesting the transcoded live stream in eight bit-rates into Unified Origin with a 24-hour cache. This video is trimmed, converted to MPEG-DASH, HLS, Smooth and HDS VoD, DRM’d with Widevine, Playready, Fairplay, Access and Marlin and then delivered to Channel 4 for distribution to its VOD platforms.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Recommended

What is metaverse security?
Security

What is metaverse security?

9 Jun 2022
What is Amazon S3?
Amazon S3

What is Amazon S3?

16 May 2022
EDB unveils world-first openly governed Kubernetes Postgres operator
Cloud

EDB unveils world-first openly governed Kubernetes Postgres operator

13 May 2022
How the cloud primed Markerstudy for an M&A spree
Cloud

How the cloud primed Markerstudy for an M&A spree

9 May 2022

Most Popular

Salaries for the least popular programming languages surge as much as 44%
Development

Salaries for the least popular programming languages surge as much as 44%

23 Jun 2022
Attracting and retaining talent through training
Sponsored

Attracting and retaining talent through training

13 Jun 2022
The top programming languages you need to learn for 2022
Careers & training

The top programming languages you need to learn for 2022

23 Jun 2022