Video conferencing could end up shelfware if it’s not easy to use

Must be simple for users and across devices, delegates told

Video conferencing deployed within organisations must be easy to use otherwise users will look to shadow IT solutions as an alternative.

At a panel discussion at the UC Expo being held in Excel in London, Tim Stone, vice president of Marketing EMEA at Polycom said that companies will buy a contract but said that if users say it doesn't do want they want, then they'll deploy shadow IT for a better experience.

Collaborate and Communicate - the MUST attend event for IT professionals and business leaders. Come and hear from UEFA, GoCompare, Interoute, RingCentral, and Cisco.

.my-newsletter-btn{ font-family: Droid Sans; background: #0064af; display: inline-block; color: #fff !important; font-size: 14px; padding: 4px 16px; text-decoration: none;}.my-newsletter-btn:hover{ background: #0b2644;}

Advertisement
Advertisement - Article continues below

Register now

"People need to be able to use it easily," he said. "Video has had a bit of bad reputation the last seat to be taken up is the one by the video conferencing system."

He added that users just want to be able to set up a meeting through a diary, automatically book a room, and press a button to start the meeting. "This will drive up adoption."

Fellow panel member and product marketing head of Zoom, Janelle Raney, said that rolling out video confereincing is "easy", but "getting people to use it is harder. A one-touch system really helps".

Stone argued that video cannot be a siloed application. "It needs to work with other tools to be useful. We need to break down some of the technology siloes to make a whole technology solution."

In the age of mobile devices, the smartphone and tablet have become the start point of a video conference, but Andy Brocklehurst, head of collaboration EMEAR at Cisco, said that it had to work seamlessly between different devices.

"You want to move the data to a better medium. When you go into a conference room, you want to use a display there," he said.

Stone added that the beauty of mobile is that it has changed the way people collaborate. "People are moving away from just mobile to embrace video calling. This enables people to work more flexibly," he said.

Collaboration and communication is at the heart of making your business more efficient. Find out about the great speakers and agenda we have lined up at Collaborate 2017. Register now for an early bird discount.

Featured Resources

The IT Pro guide to Windows 10 migration

Everything you need to know for a successful transition

Download now

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Software-defined storage for dummies

Control storage costs, eliminate storage bottlenecks and solve storage management challenges

Download now

6 best practices for escaping ransomware

A complete guide to tackling ransomware attacks

Download now
Advertisement

Recommended

Visit/agile-working/33528/it-pro-panel-why-collaboration-platforms-are-so-hard-to-deploy
agile working

Why collaboration platforms are so hard to deploy

29 Apr 2019

Most Popular

Visit/cloud/microsoft-azure/354230/microsoft-not-amazon-is-going-to-win-the-cloud-wars
Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019
Visit/hardware/354237/five-signs-that-its-time-to-retire-it-kit
Sponsored

Five signs that it’s time to retire IT kit

29 Nov 2019
Visit/business/business-strategy/354252/huawei-takes-the-us-trade-sanctions-into-its-own-hands
Business strategy

Huawei takes the US trade sanctions into its own hands

3 Dec 2019
Visit/mobile/mobile-phones/354273/pablo-escobars-brother-launches-budget-foldable-phone
Mobile Phones

Pablo Escobar's brother launches budget foldable phone

4 Dec 2019