POLL: How much is your data worth?

Never mind what the big tech companies think - we want to know how much you think your data is worth

If you use any free online service, there's an inherent deal: in return for all the good things that Facebook, Google et al give you, they get your data in return. While the companies in question may have a clear idea of what that data is worth, we'd like to know what you think.

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Why are we asking? Because on Thursday 14 November, IT Pro is hosting a session at the Mindshare UK Huddle, which has the theme of taking back control.

Along with analysing the data collected via the survey below, we've gathered together three experts to talk about the value of data.

First, Olivia Whitcroft will give us the legal view. Olivia is a solicitor who has specialised in data protection for the past twenty years.

Then we'll turn to Chloe Grutchfield, who can give a real-world, professional view on how companies use data - Chloe is in charge of product and data at RedBud Media, which aims to give digital advertisers a clearer view on their audience.

Finally, we'll investigate what lies ahead with the help of applied futurist Tom Cheesewright.

If you work in the media industry then contact Mindshare UK to secure your tickets. If not, look out for our article that will highlight the key findings from our session in a month's time.

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