Apple CEO takes shots at Facebook & Google over data collection

Apple's business is about selling products, not collecting info, says Tim Cook

Apple CEO Tim Cook

Apple's CEO, Tim Cook has taken thinly veiled shots at companies like Facebook and Google whose business models rely on acquiring user information.

Cook claimed that Apple is not interested in being a "treasure trove" for agencies like the NSA - and claimed he was offended by accusations that Cupertino is out to collect user data.

"Our business is not based on having information about you. You're not our product. Our product are these [devices], and this watch, and Macs, and so forth. And so we run a very different company," Cook said during a interview on The Charlie Rose Show.

"I think everyone has to ask, how do companies make their money? Follow the money. And if they're making money mainly by collecting gobs of personal data, I think you have a right to be worried. And you should really understand what's happening to that data, and the companies I think should be very transparent."

Switching to the topic of privacy, Cook claimed that this will become an increasingly important issue over the next year.

"I think people have a right to privacy For us, in the Snowden thing - we wanted instantly to be totally transparent because there were rumours in [the press] that people had back doors to our servers. None of that is true. Zero. They would have to cart us out in a box before we would do that."

Despite the CEO's strong stance on privacy, the firm is reeling from a hack on its iCloud servers earlier this month, which resulted in intimate pictures of high-profile celebrities being posted to the internet.

Featured Resources

BCDR buyer's guide for MSPs

How to choose a business continuity and disaster recovery solution

Download now

The definitive guide to IT security

Protecting your MSP and your customers

Download now

Cost of a data breach report 2020

Find out what factors help mitigate breach costs

Download now

The complete guide to changing your phone system provider

Optimise your phone system for better business results

Download now

Recommended

Apple doubles down in the US with $430 billion investment
business intelligence (BI)

Apple doubles down in the US with $430 billion investment

27 Apr 2021
Data breach exposes widespread fake reviews on Amazon
data breaches

Data breach exposes widespread fake reviews on Amazon

7 May 2021
Google’s about to push everyone into two-factor authentication
Security

Google’s about to push everyone into two-factor authentication

6 May 2021
Peloton security bug could expose user data
data protection

Peloton security bug could expose user data

6 May 2021

Most Popular

KPMG offers staff 'four-day fortnight' in hybrid work plans
flexible working

KPMG offers staff 'four-day fortnight' in hybrid work plans

6 May 2021
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

29 Apr 2021
Qualcomm modem flaw puts millions of Android users at risk
Google Android

Qualcomm modem flaw puts millions of Android users at risk

6 May 2021