Cheaper 21.5-inch iMac released by Apple

Apple has launched a new, cheaper 21.5-inch iMac as well as slashing prices for various other models

Apple iMac 2012

After weeks of rumour and speculation, a budget 21.5-inch iMac has been launched by Apple for 899. Prices for older models have also been reduced.

The cheaper iMac comes with 1.4GHZ dual-core Intel Core i5 processor, Turbo Boost up to 2.7GHz, 500GB hard drive, 8GB memory, and an Intel HD 5000 Graphics chip. The model is 250 cheaper than the 2.7GHz 21.5-inch iMac at 1,149.

Each of the four iMac models has been reduced in price by between 100 to 150.

Rumours pegged the announcement of this new low-end iMac to coincide with the WWDC at the beginning of June,  but, despite that not being the case, the new model is now available to buy from the Apple store.

It is thought that this launch is a move towards making the iMac more appealing for consumers, with eyes on sales in critical foreign markets.

Retina Display iMacs have also been teased, though no specific release date has emerged.

The Apple Store went offline between 8am and 1pm BST on 18 June while the consumer electronics giant prepped the site for the new product, with cheaper prices and a picture of the brand new iMac model appearing when the site returned.

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