Microsoft sets out ad-free Bing vision for schools

Software giant announces ad-free Bing pilot scheme in US schools.

Internet search

Microsoft has set out plans to offer schools access to an ad-free version of its Bing search engine that will automatically filter out adult content too.

The Bing for Schools initiative is being piloted in the US, and is designed to allow students to take advantage of its search technology in a safer and more secure way.

The vendor announced the move in a Bing blog post. In it Microsoft revealed that several US schools have already signed up to the service, before going on to encourage others to follow suit.

Ninety-one per cent of educators believe that content focusing on digital literacy should be incorporated into every school's curriculum.

Advertisement - Article continues below
Advertisement - Article continues below

Those that do will be offered access to a reworked version of the Microsoft search engine, which will be free of adverts, feature enhanced privacy controls and will boast filters to help block adult content.

In the past, the firm has criticised rival search giant Google for including adverts in the online services it provides to schools, and has backed legislation to ban the use of Google Apps in schools for this reason.

Matt Wallaert, a Bing behavioral scientist at Microsoft, said the programme is being introduced because of how reliant children are on the internet to complete their school work.

"Bing for Schools isn't just about giving schools the choice to have an ad-free, safer, privacy-enhanced search experience," Wallaert wrote in a blog post.

"The internet has become a vital part of our society and...91 per cent of educators believe that content focusing on digital literacy should be incorporated into every school's curriculum," he added.

Participating schools may also be able to take advantage of the Microsoft Bing Rewards programme to acquire a Surface RT for every 30,000 credits they accrue.

Advertisement - Article continues below

The programme was set up by Microsoft to reward users with points every time they use Bing to search the web and for trying out new features the firm rolls out.

"Any schools can receive Bing Rewards credits they don't have to be enrolled in the official Bing for Schools ad-free search programme," Wallaert advised.  

"We'll aggregate the credits for everyone supporting each school and when they reach 30,000 credits, we'll convert those into a Microsoft Surface RT tablet with Touch Cover that will be sent directly to the school."

The company said only a limited number of schools will be admitted to the pilot programme, but the firm said it intends to expand the initiative as time goes on.

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now


cloud computing

Google adds partners to real-time translation tools

8 Jan 2020

The IT Pro Products of the Year 2019: All the year’s best hardware

24 Dec 2019
search engine optimization (SEO)

Google is getting worse as it does more

21 Dec 2019

The IT Pro Podcast: Is the future multi-cloud?

29 Nov 2019

Most Popular

data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
cyber security

If not passwords then what?

8 Jan 2020
Policy & legislation

GDPR and Brexit: How will one affect the other?

9 Jan 2020
web browser

What is HTTP error 503 and how do you fix it?

7 Jan 2020