Free iWork offer for iOS and Mac users blasted by Microsoft

Software giant rubbishes iWork price cut, claiming it's not a "significant move".

iWork apps running iOS devices

Microsoft has accused arch-rival Apple of playing catch-up in the productivity space, after the Cupertino giant announced plans to give away its iWork software for free.

Apple confirmed on Tuesday night, during the launch event for its new iPad models, that its productivity software suite iWork will now be included for free with every Mac and iOS device.

When I see Apple drop the price of their struggling, lightweight productivity apps, I don't see a shot across our bow, I see an attempt to play catch up.

While the news is sure to have been welcomed by Apple device users, Microsoft has hit out at its rival over the move, because it already gives Surface users access to free copies of Office.

"Apple announced yesterday that they were dropping their fees on their iWork' suite of apps. Now, since iWork has never gotten much traction, and was already priced like an afterthought, it's hardly a surprising or significant move," wrote Frank Shaw, corporate vice president of communications at Microsoft, in a blog post.

"And it doesn't change the fact that it's much harder to get work done on a device that lacks precision input and desktop for true side-by-side multi-tasking."

He then went on to rubbish suggestions that giving iWork away for free should give Microsoft cause for concern, having already trumpeted the productivity and price benefits of the Surface.

For instance, Shaw highlighted the fact the Surface and Surface 2 are cheaper to buy than the iPad 2 and iPad Air, respectively, and also provide users with access to more storage, both on-premise and in the cloud.

"When I see Apple drop the price of their struggling, lightweight productivity apps, I don't see a shot across our bow, I see an attempt to play catch up," Shaw continued.

"I think they, like others, are waking up to the fact we've built a better solution for people everywhere, who are getting things done from anywhere, and who don't have hard lines between their personal and professional lives."

Featured Resources

How to choose an AI vendor

Five key things to look for in an AI vendor

Download now

The UK 2020 Databerg report

Cloud adoption trends in the UK and recommendations for cloud migration

Download now

2021 state of email security report: Ransomware on the rise

Securing the enterprise in the COVID world

Download now

The impact of AWS in the UK

How AWS is powering Britain's fastest-growing companies

Download now

Recommended

Apple doubles down in the US with $430 billion investment
business intelligence (BI)

Apple doubles down in the US with $430 billion investment

27 Apr 2021
Microsoft's Nadella now holds dual role of CEO and chairman
Careers & training

Microsoft's Nadella now holds dual role of CEO and chairman

17 Jun 2021
Apple iPad Pro 12.9in (Apple M1, 2021) review: Falls just short of greatness
tablets

Apple iPad Pro 12.9in (Apple M1, 2021) review: Falls just short of greatness

16 Jun 2021
Windows 11 leaks in full after early build shows up online
Microsoft Windows

Windows 11 leaks in full after early build shows up online

16 Jun 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

16 Jun 2021
Q&A: Enabling transformation
Sponsored

Q&A: Enabling transformation

10 Jun 2021
Millions of Volkswagen customers affected by data breach
data breaches

Millions of Volkswagen customers affected by data breach

14 Jun 2021