Google App Maker gives end users a low-code way to automate tasks

LoB users can build their own apps to fill holes missed by traditional CRM and HCM

code

Line of business users can create apps for routine tasks not covered by traditional CRM, ERP and HR tools with Google's new low-code environment App Maker, the cloud giant said yesterday.

End users with little or no experience of coding can speed up workflows by using G Suite's new low-code development feature to build apps that make specific manual processes far more efficient.

Tasks that are often specific to a particular organisation aren't covered by the large apps bought in by IT, which tend to have a broader, utilitarian focus.

"Too few businesses have the means, let alone the resources, to invest time and effort in building custom apps," said Geva Rechav, product manager for App Maker.

"Why? Because their IT budget centres on big enterprise apps like CRM, ERP and SCM, and beyond those priorities, IT executives' attention focuses on security and governance."

But tasks like requesting purchase orders or filing and resolving help desk tickets are key to how departments like HR, sales and finance operate.

Google App Maker (credit: Google)

Game development firm Electronic Arts (EA) found it was often allocating staff to different projects with little notice, from designers joining new game projects or HR advisers helping set up studios. On Google's Early Adopter Program, EA used App Maker to automate the process.

"Pooling talent resources was always an ad hoc process," said EA's director of IT, Peter McAuley, "but App Maker let us quickly build an app that tracks allocation requests in detail.

"Our custom app also calculates and provides management with a view of total resource utilisation by month, something which was always more of a chore to put together manually."

End users and IT developers can use its drag-and-drop UI design, and declarative data modelling, to build their apps quickly.

App Maker-built apps can hook into Gmail, Sheets and Calendar for useful integrations, Google said, while Apps Script offers connections to 40 other Google services, and Google Cloud Platform.

It offers built-in support for Google Cloud Platform's managed database, Cloud SQL, but users can also integrate it into their own database with the Java API JDBC or a REST API.

The service is available to G Suite Business and Enterprise users, as well as G Suite for Education customers.

Picture: Bigstock

Featured Resources

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Evaluate your order-to-cash process

15 recommended metrics to benchmark your O2C operations

Download now

AI 360: Hold, fold, or double down?

How AI can benefit your business

Download now

Getting started with Azure Red Hat OpenShift

A developer’s guide to improving application building and deployment capabilities

Download now

Recommended

Nokia and Google to co-develop cloud-native 5G solutions
Network & Internet

Nokia and Google to co-develop cloud-native 5G solutions

15 Jan 2021
Google Meet will help troubleshoot a low-quality video conference
video conferencing

Google Meet will help troubleshoot a low-quality video conference

13 Jan 2021
Big tech companies put political donations on hold following Capitol riots
Business strategy

Big tech companies put political donations on hold following Capitol riots

12 Jan 2021
Researcher breaks Google CAPTCHA using speech-to-text AI
cyber security

Researcher breaks Google CAPTCHA using speech-to-text AI

5 Jan 2021

Most Popular

IT retailer faces €10.4m GDPR fine for employee surveillance
General Data Protection Regulation (GDPR)

IT retailer faces €10.4m GDPR fine for employee surveillance

18 Jan 2021
Citrix buys Slack competitor Wrike in record $2.25bn deal
collaboration

Citrix buys Slack competitor Wrike in record $2.25bn deal

19 Jan 2021
Should IT departments call time on WhatsApp?
communications

Should IT departments call time on WhatsApp?

15 Jan 2021