Google App Maker gives end users a low-code way to automate tasks

LoB users can build their own apps to fill holes missed by traditional CRM and HCM

code

Line of business users can create apps for routine tasks not covered by traditional CRM, ERP and HR tools with Google's new low-code environment App Maker, the cloud giant said yesterday.

End users with little or no experience of coding can speed up workflows by using G Suite's new low-code development feature to build apps that make specific manual processes far more efficient.

Tasks that are often specific to a particular organisation aren't covered by the large apps bought in by IT, which tend to have a broader, utilitarian focus.

"Too few businesses have the means, let alone the resources, to invest time and effort in building custom apps," said Geva Rechav, product manager for App Maker.

"Why? Because their IT budget centres on big enterprise apps like CRM, ERP and SCM, and beyond those priorities, IT executives' attention focuses on security and governance."

But tasks like requesting purchase orders or filing and resolving help desk tickets are key to how departments like HR, sales and finance operate.

Google App Maker (credit: Google)

Game development firm Electronic Arts (EA) found it was often allocating staff to different projects with little notice, from designers joining new game projects or HR advisers helping set up studios. On Google's Early Adopter Program, EA used App Maker to automate the process.

"Pooling talent resources was always an ad hoc process," said EA's director of IT, Peter McAuley, "but App Maker let us quickly build an app that tracks allocation requests in detail.

"Our custom app also calculates and provides management with a view of total resource utilisation by month, something which was always more of a chore to put together manually."

End users and IT developers can use its drag-and-drop UI design, and declarative data modelling, to build their apps quickly.

App Maker-built apps can hook into Gmail, Sheets and Calendar for useful integrations, Google said, while Apps Script offers connections to 40 other Google services, and Google Cloud Platform.

It offers built-in support for Google Cloud Platform's managed database, Cloud SQL, but users can also integrate it into their own database with the Java API JDBC or a REST API.

The service is available to G Suite Business and Enterprise users, as well as G Suite for Education customers.

Picture: Bigstock

Featured Resources

How to choose an AI vendor

Five key things to look for in an AI vendor

Download now

The UK 2020 Databerg report

Cloud adoption trends in the UK and recommendations for cloud migration

Download now

2021 state of email security report: Ransomware on the rise

Securing the enterprise in the COVID world

Download now

The impact of AWS in the UK

How AWS is powering Britain's fastest-growing companies

Download now

Recommended

Google looks to shake up the way the tech industry classifies skin color
Business strategy

Google looks to shake up the way the tech industry classifies skin color

18 Jun 2021
Google opens its first physical store in New York
Business strategy

Google opens its first physical store in New York

17 Jun 2021
Futurex‌ ‌and Google enable‌ ‌client-side‌ ‌Google‌ ‌Workspace encryption‌
Google Docs

Futurex‌ ‌and Google enable‌ ‌client-side‌ ‌Google‌ ‌Workspace encryption‌

14 Jun 2021
How to share your Google Calendar
email providers

How to share your Google Calendar

11 Jun 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

16 Jun 2021
Q&A: Enabling transformation
Sponsored

Q&A: Enabling transformation

10 Jun 2021
Ten-year-old iOS 4 recreated as an iPhone app
iOS

Ten-year-old iOS 4 recreated as an iPhone app

10 Jun 2021