IT Pro Live: From iPhones to healthcare in the middle of a crisis

Echo CEO Benoit Machefer explains how he went from a role at Apple to an online pharmacy

If you've spent half a decade developing the iPhone for Europe you know a thing or two about user-friendly tech for the masses. Benoit Machefer, CEO of NHS online pharmacy, Echo, used that experience to help develop and design what has now become one of the most important apps of the COVID-19 crisis in the UK, Lloyd’s Pharmacy’s Echo app. In his keynote, he shares what skills he has been able to transfer and how he has shifted in the move from delivering cutting-edge mobile phones to critical prescriptions, as well as how the business has coped with becoming a more critical service than ever during COVID-19.

Benoit Machefer

CEO, Echo

Benoit Machefer is the CEO of Echo. After starting his career at Apple where he spent 5 years growing the iPhone business in Europe, Benoit joined Echo in summer 2016 in his quest for a new and entrepreneurial challenge. Echo is simplifying Pharmacy, turning the process of getting hold of prescription medicines into a seamless and enjoyable experience. As employee #8, Benoit has been instrumental to Echo's success through several leadership roles before becoming CEO in 2020.

Recommended

iPhone 12 mini review: Mini phone, major fun
Mobile Phones

iPhone 12 mini review: Mini phone, major fun

14 May 2021
IT Pro News in Review: Social media hate speech fines, MWC loses more exhibitors, new VR headsets for business
Business strategy

IT Pro News in Review: Social media hate speech fines, MWC loses more exhibitors, new VR headsets for business

14 May 2021
What is ransomware?
ransomware

What is ransomware?

7 May 2021
IT Pro News in Review: Dell's decade-long bug, UK-India tech jobs boost, Facebook Workplace's bumper year
Business strategy

IT Pro News in Review: Dell's decade-long bug, UK-India tech jobs boost, Facebook Workplace's bumper year

7 May 2021

Most Popular

KPMG offers staff 'four-day fortnight' in hybrid work plans
flexible working

KPMG offers staff 'four-day fortnight' in hybrid work plans

6 May 2021
Dell XPS 17 (2021) review: A big laptop for big jobs
Laptops

Dell XPS 17 (2021) review: A big laptop for big jobs

10 May 2021
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

29 Apr 2021
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

30 Apr 2021