Visit/marketing-comms/digital-marketing/355803/lexus-enhances-online-customer-experiences-with-widewails
digital marketing

Lexus enhances online customer experiences with Widewail's Engage

Lexus dealerships look to streamline customer’s online experiences with a new solution
27 May 2020
Visit/marketing-comms/digital-marketing/355765/equifax-introduces-the-response-digital-solution-suite
digital marketing

Equifax introduces the Response DIGITAL solution suite

Response DIGITAL suite addresses the need for digital marketing, identity trust and fraud protection solutions
22 May 2020
Visit/marketing-comms/digital-marketing/355601/how-to-succeed-with-a-content-hub
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How to succeed with a content hub

Transforming your organisation to enable marketing agility and creative operations
11 May 2020
Visit/marketing-comms/digital-marketing/355600/the-case-for-a-marketing-content-hub
Whitepaperwhitepaper

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations
11 May 2020
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Visit/marketing-comms/digital-marketing/355599/how-to-overcome-the-barriers-to-personalisation
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How to overcome the barriers to personalisation

Leap over every obstacle and jump ahead of your competitors in the process
11 May 2020
Visit/marketing-comms/digital-marketing/355512/unlocking-designs-full-business-potential
Whitepaperwhitepaper

Unlocking design’s full business potential

Understanding organisations’ maturity around design systems and articulating the value
1 May 2020
Visit/general-data-protection-regulation-gdpr/30967/nine-top-gdpr-tips-for-email-marketing-strategies
Email surveillance
General Data Protection Regulation (GDPR)

Nine top GDPR tips for email marketing strategies

It's not all doom and gloom – here's how you can make GDPR work for you
17 Apr 2020
Visit/social-media/30368/how-to-delete-a-facebook-business-page
Facebook web page
social media

How to delete a Facebook business page

Follow these steps to erase your Facebook page if it's a duplicate, out of date or inaccessible
1 Apr 2020
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Visit/marketing-comms/digital-marketing/355037/how-to-personalise-data-while-tip-toeing-through-the-data
digital marketing

How to personalise data while tip-toeing through the data-protection minefield

Data personalisation: Why it’s important, and why it’s hard to achieve
19 Mar 2020
Visit/marketing-comms/digital-marketing/354434/google-fined-eu150m-for-anti-competitive-behaviour
digital marketing

Google fined €150m for anti-competitive behaviour

Tech giant's advertising practices labelled "brutal and unjustified" by French competition authority
20 Dec 2019
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Visit/marketing-comms/digital-marketing/354414/uk-needs-tougher-rules-to-tackle-online-giants
digital marketing

UK needs tougher rules to tackle online giants

Facebook and Google are too dominant in the digital advertising sector, according to the CMA
19 Dec 2019
Visit/business-strategy/data-insights/354179/how-much-is-your-data-worth-and-can-you-turn-it-into-cash
Data & insights

How much is your data worth? And can you turn it into cash?

One solicitor, one futurist and one adtech specialist join forces to answer two questions that will rumble through the next decade
21 Nov 2019
Visit/marketing-comms/digital-marketing/354175/google-will-limit-targeted-advertising-ahead-of-the-uk
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digital marketing

Google will limit targeted advertising ahead of the UK general election

Deepfakes and misleading information will be explicitly banned, while ad targeting will be restricted
21 Nov 2019
Visit/digital-marketing/34841/snapchat-vets-all-political-adverts
digital marketing

Snapchat vets all political adverts

CEO Evan Spiegel encourages political participation without misinformation
19 Nov 2019
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Visit/marketing-comms/34721/twitter-bans-political-advertising-from-its-platform
Marketing & comms

Twitter bans political advertising from its platform

CEO says AI-based micro-targeting and misinformation are threats to civil discourse
31 Oct 2019
Visit/strategy/28225/cmo-job-description-what-does-a-cmo-do
Business strategy

CMO job description: What does a CMO do?

A modern CMO needs to be far more than just a marketing guru
3 Apr 2019
Visit/analytics/30201/how-to-use-twitter-analytics-start-sharing-like-the-pros
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analytics

How to use Twitter analytics: start sharing like the pros

Here’s how to make the most of Twitter’s data analysis tools - and why you need to
21 Feb 2019
Visit/social-media-marketing/31644/facebook-will-revamp-pages-for-small-businesses-to-fight-declining
social media marketing

Facebook will revamp Pages to benefit small businesses

Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
7 Aug 2018
Visit/general-data-protection-regulation-gdpr/31290/why-gdpr-creates-a-vicious-circle-for-marketers
GDPR readiness
General Data Protection Regulation (GDPR)

Why GDPR creates a "vicious circle" for marketers

Customers will control the forthcoming trust economy, predicts Aprimo
12 Jun 2018
Visit/strategy/28949/gdpr-for-marketers-what-do-you-need-to-know
Business strategy

GDPR for marketers: What do you need to know?

How will new regulations on data affect an organisation’s marketing efforts?
18 May 2018
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Visit/e-commerce/31061/instagram-starts-trialling-in-app-payments
e commerce

Instagram starts trialling in-app payments

Some UK and US businesses to take in-app payments from users of the photo-sharing app
4 May 2018
Visit/general-data-protection-regulation-gdpr/30963/forget-about-gdpr-fines-says-dotmailer
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General Data Protection Regulation (GDPR)

Forget about GDPR fines, says Dotmailer

Email marketing firm says failing customers should be a bigger worry than official penalties
19 Apr 2018
Visit/strategy/29550/sap-brings-identity-management-to-hybris-with-gigya-acquisition
Business strategy

SAP brings identity management to Hybris

SAP's $350m acquisition of Gigya expands SAP's e-commerce offering
25 Sep 2017