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CMO job description: What does a chief marketing officer do?
A person giving a presentation using a tablet and screen in a meeting room
Business strategy

CMO job description: What does a chief marketing officer do?

A modern CMO needs to be far more than just a marketing guru - they need to have a firm grasp of the latest technology
9 Jun 2022
The cookie phase-out might precede an AdTech apocalypse
A mouse cursor hovering over an 'Accept Cookies' button
digital marketing

The cookie phase-out might precede an AdTech apocalypse

With the industry phasing out third-party cookies, what does this mean for businesses reliant on them to track and improve their campaigns?
20 May 2022
Activation playbook: Deliver data that powers impactful, game-changing campaigns
Whitepaper cover with title and overhead graphic of a four-man row boat on purple waterwhitepaper
Whitepaper

Activation playbook: Deliver data that powers impactful, game-changing campaigns

Bringing together data and technology to drive better business outcomes
11 Apr 2022
The digital marketer’s guide to contextual insights and trends
Whitepaper cover with title and arrow pointing in an upward angle with purple shadow below itwhitepaper
Whitepaper

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies
11 Apr 2022
How to delete a Facebook business page
A Facebook business page with notifications
social media

How to delete a Facebook business page

Follow these steps to erase your Facebook page if it's a duplicate, out of date or inaccessible
11 Apr 2022
ICO publishes new data protection standards for the adtech industry
"Privacy" written atop a circuit board
data protection

ICO publishes new data protection standards for the adtech industry

The new rules apply to new online advertising strategies which must place protections for users at the forefront
25 Nov 2021
Twitter sells mobile ad unit for triple its original value
Mobile phone with website of US mobile technology company AppLovin Corp. on screen with logo
Acquisition

Twitter sells mobile ad unit for triple its original value

The sale will allow the tech giant to focus on its plans of doubling its revenue in 2023 to $7.5 billion
7 Oct 2021
Signs it’s time to upgrade your CMS
Whitepaper front coverwhitepaper
Whitepaper

Signs it’s time to upgrade your CMS

How to upgrade a CMS for growing businesses
23 Aug 2021
Becoming an experience-based business
Whitepaper front coverwhitepaper
Whitepaper

Becoming an experience-based business

Your blueprint for a strong digital foundation
23 Aug 2021
Over two-thirds of B2B sellers plan to adopt self-service tools
'E-commerce' surrounded by symbols like shopping cart, clock, envelope on an orange background
e commerce

Over two-thirds of B2B sellers plan to adopt self-service tools

How B2B e-commerce has grown rapidly during the pandemic and how sellers are adapting to digital processes
12 Jul 2021
B2B under quarantine
Laptop screen with people on a video call - whitepaper from Adobewhitepaper
Whitepaper

B2B under quarantine

Key B2C e-commerce features B2B need to adopt to survive
6 Jul 2021
Must-haves for your next e-commerce platform
Man on a laptop in a colourful bubble - whitepaper from Adobewhitepaper
e commerce

Must-haves for your next e-commerce platform

Five capabilities needed to win in tomorrow’s digital marketplace
6 Jul 2021
Top obstacles and business strategies for digital sellers
Woman on laptop in a colourful bubble - whitepaper from Adobewhitepaper
Whitepaper

Top obstacles and business strategies for digital sellers

This survey reveals both challenges and emerging opportunities in 2021
6 Jul 2021
EU opens antitrust probe into Google's advertising business
The Google logo on a smartphone display
Policy & legislation

EU opens antitrust probe into Google's advertising business

The European Commission will investigate whether the tech giant favours its own services at the expense of rival advertisers and publishers
22 Jun 2021
How to personalise data while tip-toeing through the data protection minefield
Two hands holding a tablet and stylus. Superimposed is a visualisation of a network of hexagonal nodes
digital marketing

How to personalise data while tip-toeing through the data protection minefield

Why data personalisation is important, and why it’s hard to achieve
26 May 2021
Humanising customer experience through technology
Humanising customer experience using technology - whitepaper from Aircallwhitepaper
Whitepaper

Humanising customer experience through technology

How to win and maintain customer trust
21 May 2021
Are you failing to deliver a single view of the customer?
Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Crederawhitepaper
Whitepaper

Are you failing to deliver a single view of the customer?

Ensure 'connectedness' across four business areas to achieve personalisation
17 May 2021
Salesforce wins Disney Studios contract to overhaul digital workflows
A smartphone with Disney+ and popcorn
customer relationship management (CRM)

Salesforce wins Disney Studios contract to overhaul digital workflows

Disney's StudioLAB will use the CRM giant's technology to improve content workflows and inform decision making
7 May 2021
Go further with mobile marketing
Easy steps to get your mobile strategy up-to-speed - whitepaper from Oraclewhitepaper
Whitepaper

Go further with mobile marketing

Easy steps to get your mobile strategy up-to-speed
23 Feb 2021
Building a digital experience dream team
How to build the best digital experience team - whitepaper from Sitecorewhitepaper
Whitepaper

Building a digital experience dream team

Transforming work in times of change
6 Jan 2021
Three ways to align your marketing strategies to achieve your sales goals
Three ways to align your marketing strategies to achieve your sales goals - whitepaperwhitepaper
Whitepaper

Three ways to align your marketing strategies to achieve your sales goals

MSP sales and marketing best practices
9 Dec 2020
Three key steps to delivering data-driven marketing
A guide to data-driven marketing - whitepaperwhitepaper
Whitepaper

Three key steps to delivering data-driven marketing

Go further with data management in your marketing efforts
2 Dec 2020
Adobe buys marketing workflow startup Workfront for $1.5 billion
Adobe sign on a wall at its German offices
mergers and acquisitions

Adobe buys marketing workflow startup Workfront for $1.5 billion

The takeover will bring better collaboration and productivity tools to Adobe Experience Cloud
10 Nov 2020