digital marketing

Lexus dealerships look to streamline customer’s online experiences with a new solution

Response DIGITAL suite addresses the need for digital marketing, identity trust and fraud protection solutions

It's not all doom and gloom – here's how you can make GDPR work for you

Follow these steps to erase your Facebook page if it's a duplicate, out of date or inaccessible

Data personalisation: Why it’s important, and why it’s hard to achieve

Tech giant's advertising practices labelled "brutal and unjustified" by French competition authority

Facebook and Google are too dominant in the digital advertising sector, according to the CMA

One solicitor, one futurist and one adtech specialist join forces to answer two questions that will rumble through the next decade

Deepfakes and misleading information will be explicitly banned, while ad targeting will be restricted

CEO Evan Spiegel encourages political participation without misinformation

CEO says AI-based micro-targeting and misinformation are threats to civil discourse

A modern CMO needs to be far more than just a marketing guru

Here’s how to make the most of Twitter’s data analysis tools - and why you need to

Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement

Customers will control the forthcoming trust economy, predicts Aprimo

How will new regulations on data affect an organisation’s marketing efforts?

Some UK and US businesses to take in-app payments from users of the photo-sharing app

Email marketing firm says failing customers should be a bigger worry than official penalties

SAP's $350m acquisition of Gigya expands SAP's e-commerce offering