Visit/business-strategy/data-insights/354179/how-much-is-your-data-worth-and-can-you-turn-it-into-cash
Data & insights

How much is your data worth? And can you turn it into cash?

One solicitor, one futurist and one adtech specialist join forces to answer two questions that will rumble through the next decade
21 Nov 2019
Visit/marketing-comms/digital-marketing/354175/google-will-limit-targeted-advertising-ahead-of-the-uk
Google 'G' sign on phone in dark room
digital marketing

Google will limit targeted advertising ahead of the UK general election

Deepfakes and misleading information will be explicitly banned, while ad targeting will be restricted
21 Nov 2019
Visit/digital-marketing/34841/snapchat-vets-all-political-adverts
digital marketing

Snapchat vets all political adverts

CEO Evan Spiegel encourages political participation without misinformation
19 Nov 2019
Visit/marketing-comms/34721/twitter-bans-political-advertising-from-its-platform
Marketing & comms

Twitter bans political advertising from its platform

CEO says AI-based micro-targeting and misinformation are threats to civil discourse
31 Oct 2019
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Email surveillance
General Data Protection Regulation (GDPR)

Nine top GDPR tips for email marketing strategies

It's not all doom and gloom - here's how you can make GDPR work for you
1 Jul 2019
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Facebook web page
social media

How to delete a Facebook business page

Follow these steps to erase your Facebook page if it's a duplicate, out of date or inaccessible
14 Jun 2019
Visit/strategy/28225/cmo-job-description-what-does-a-cmo-do
Business strategy

CMO job description: What does a CMO do?

CMOs are no longer just responsible for marketing...
3 Apr 2019
Visit/analytics/30201/how-to-use-twitter-analytics-start-sharing-like-the-pros
Twitter logo on mobile phone
analytics

How to use Twitter analytics: start sharing like the pros

Here’s how to make the most of Twitter’s data analysis tools - and why you need to
21 Feb 2019
Visit/social-media-marketing/31644/facebook-will-revamp-pages-for-small-businesses-to-fight-declining
social media marketing

Facebook will revamp Pages to benefit small businesses

Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
7 Aug 2018
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Visit/general-data-protection-regulation-gdpr/31290/why-gdpr-creates-a-vicious-circle-for-marketers
GDPR readiness
General Data Protection Regulation (GDPR)

Why GDPR creates a "vicious circle" for marketers

Customers will control the forthcoming trust economy, predicts Aprimo
12 Jun 2018
Visit/strategy/28949/gdpr-for-marketers-what-do-you-need-to-know
Business strategy

GDPR for marketers: What do you need to know?

How will new regulations on data affect an organisation’s marketing efforts?
18 May 2018
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e commerce

Instagram starts trialling in-app payments

Some UK and US businesses to take in-app payments from users of the photo-sharing app
4 May 2018
Visit/general-data-protection-regulation-gdpr/30963/forget-about-gdpr-fines-says-dotmailer
fine and gavel
General Data Protection Regulation (GDPR)

Forget about GDPR fines, says Dotmailer

Email marketing firm says failing customers should be a bigger worry than official penalties
19 Apr 2018
Visit/strategy/29550/sap-brings-identity-management-to-hybris-with-gigya-acquisition
Business strategy

SAP brings identity management to Hybris

SAP's $350m acquisition of Gigya expands SAP's e-commerce offering
25 Sep 2017
Visit/strategy/29487/generation-z-isn-t-niche-it-s-the-mainstream
Business strategy

Generation Z isn’t niche, it’s the mainstream

Companies need to start taking post-millennials seriously, or lose their business
15 Sep 2017
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Business strategy

Generation Z isn’t niche, it’s the mainstream

Companies need to start taking post-millennials seriously, or lose their business
15 Sep 2017
Visit/cloud/29342/email-still-most-important-marketing-channel-but-losing-momentum
Email surveillance
cloud computing

Email still most important marketing channel

Customers are looking for personalised email content that provides relevant information rather than just special offers
30 Aug 2017
Visit/strategy/marketing/27668/should-tech-companies-mimic-trumps-marketing
Business strategy

Should tech companies mimic Trump's marketing?

Marketing expert says tech B2Bs could benefit from "newsjacking" like Donald Trump
28 Nov 2016
Visit/strategy/27365/snapchat-is-planning-a-25-billion-ipo
Business strategy

Snapchat 'is planning a $25 billion IPO'

Messaging app's parent company may float stock in early 2017
7 Oct 2016
Visit/strategy/26674/instagram-to-add-tools-for-business
Business strategy

Instagram to add tools for business

The social media platform wants to make it easier for businesses to target users
3 Jun 2016
Visit/strategy/23606/asa-rules-against-hidden-advertising-by-vloggers
YouTube Logo
Business strategy

ASA rules against hidden advertising by vloggers

The ASA has ruled against the use of unclear advertising by vloggers via their YouTube channels
26 Nov 2014
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Business strategy

Emirates partners with Starwood for Your World Rewards

Partnership between Emirates Airline and Starwood Hotels introduces new loyalty programme
18 Nov 2014
Visit/cloud/20837/hp-offers-marketers-real-time-big-data-insights-digital-marketing-hub
Big data
cloud computing

HP offers marketers real-time big data insights

Hardware giant unveils new big data platform for marketing sector.
17 Oct 2013