IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Selling Intelligent Print Management in the cost-cutting age

With data analytics on the top of many business agendas, it's time for the channel to extend this forensic approach to print

Man touching floating pictures

Understanding the data that underpins a business has become a boardroom obsession of late, and no wonder; analytics are core to every digital business, as they provide unseen critical insights that can increase operational efficiency and overall business value. They put a spotlight on how a business functions, presenting a rich overview of the state of current operations, while making it easier to predict market patterns and anticipate customer trends.

Intelligent Print Management (IPM) solutions are already primed for the new wave of data-driven business, not just for the insights that they provide, but because of how they help businesses to effectively address their core print challenges, ranging from fleet management, the cost of unmanaged print, security, volumes and environmental considerations.

Not accounting for print is inexcusable

With many businesses now starting to appreciate the considerable financial burden of unmanaged print, it's inexcusable that, in today's ultra cost-conscious business environment, print isn't already managed in the same way that other business costs centres are. That's a situation that's easy to remedy using well established IPM solutions, providing the ability to secure and manage content through the entire document lifecycle. That includes who is printing, which departments print costs can be reallocated to, and which devices are either under or over utilised.

Demand for these solutions will be driven by the economy; while it's better than it was, the outlook is still uncertain and the need to rein in costs will put a renewed spotlight on print. IPM solutions are proven to have a tangible impact on customers' print volumes and costs, and it could be argued that print should be seen as -- and promoted as -- an opportunity to save money, rather than spend it. That's a compelling message for resellers to take to their customers.

Value beyond saving costs

Beyond cost savings, IPM brings control back to the business, by tightening up on other critical considerations like security. All companies have a duty of care to protect their customers' data, and a secure print environment can help them achieve that while bringing peace of mind to the business and customers alike. The same goes for environmental considerations; it may not be at the very top of the agenda at the moment, but environmental impact is still a major consideration for many businesses. IPM enables organisations to review print usage in great detail so that measures can be put in place to reduce volumes, energy consumption and damage to the environment. As "Think Green" still resonates with many companies, resellers can present IPM as a solution that enables them to honour their environmental responsibilities.

IPM helps resellers to add value to business critical matters

IPM technology can help resellers present a print offering that meets their clients' challenges, whether they are in financial or legal sector, healthcare, or local and national government. By demonstrating that clients can apply print management to vertical challenges, resellers are able to have a more strategic and meaningful conversation around the issues their customers face. This, in turn, allows them to elevate the discussion to the CIO or other senior leaders who have more control over budgets, rather than being caught in a conversation loop with procurement. For resellers, this dynamic shift could accelerate the pace at which they move up the decision-making tree to become a strategic partner for their clients.

The digital economy will continue to evolve and as the benefits of data analytics permeate the entire business, IPM exposes the dynamics of print to the same level of scrutiny as any other part of the business, thus helping it to run even more efficiently both now and in the future.

Serge Hyppolite is vice president of product management at Nuance

Featured Resources

Activation playbook: Deliver data that powers impactful, game-changing campaigns

Bringing together data and technology to drive better business outcomes

Free Download

In unpredictable times, a data strategy is key

Data processes are crucial to guide decisions and drive business growth

Free Download

Achieving resiliency with Everything-as-a-Service (XAAS)

Transforming the enterprise IT landscape

Free Download

What is contextual analytics?

Creating more customer value in HR software applications

Free Download

Recommended

Schneider Electric unveils Grid Operations Platform as a Service on Microsoft Azure
cloud computing

Schneider Electric unveils Grid Operations Platform as a Service on Microsoft Azure

24 May 2022
T-Mobile unveils new 5G Advanced Network Solutions
Network & Internet

T-Mobile unveils new 5G Advanced Network Solutions

24 May 2022
Google unveils new Assured Open Source Software service
open source

Google unveils new Assured Open Source Software service

18 May 2022
Malwarebytes hires new channel chief to lead MSP and partner network
Managed service provider (MSP)

Malwarebytes hires new channel chief to lead MSP and partner network

18 May 2022

Most Popular

16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

13 May 2022
(ISC)2 launches free scheme to get 100,000 UK citizens into cyber security
Careers & training

(ISC)2 launches free scheme to get 100,000 UK citizens into cyber security

17 May 2022
Preparing for the 3G sunset
Network & Internet

Preparing for the 3G sunset

18 May 2022