Lenovo unveils new 'Lenovo 360' channel framework
Eight solutions are being bundled together to help create a more unified global channel presence
Lenovo has announced its new Lenovo 360 channel framework, which has been designed to give partners easier access to it’s complete portfolio of devices, infrastructure, services, and solutions.
Launching in January 2022, the new initiative has been created in collaboration with Lenovo channel partners and aims to deliver more unified global channel team structures, the firm said.
It introduces eight solutions designed to enable greater workforce productivity, collaboration, infrastructure flexibility, and sustainability improvements, as well as industry specific solutions to address common business challenges.
There are also new rebate accelerator programmes like “Better Together” and “TruScale Accelerator” to help partners increase earnings by up to 30% or more on sales across Lenovo’s portfolio of solutions.
“We recognise that we have partners who would like to diversify their revenue and earnings streams by becoming more service-led or solutions-based,” said Pascal Bourguet, global channel chief at Lenovo.
“Lenovo 360 unites our portfolio in a way that delivers easier access to our full suite of products and solutions and will allow partners the opportunity to pursue those goals, while still offering our PC and infrastructure-focused partners anything that they demand.”
Bourguet added that many of Lenovo’s partners are now seeking “disruption-proof” solutions as ways of working have changed since the beginning of the pandemic.
“Solutions that support such new norms as work-from-anywhere (WFA) and other hybrid working models will be available to the channel under one structure now,” he said.
As well as simplifying the overall partner process, 360 will also offer partners specific activations, such as training, certifications, and channel marketing playbooks.
“Through Lenovo 360 we have also created turnkey marketing materials and campaigns that our partners will be able to leverage, ensuring they can go to market as soon as we do, with the most current solution and service information,” Bourguet continued.
“Additionally, we are adding more resources in subject matter experts to provide concierge-level of service that guarantees our partners always have access to the products, services, experts, and Lenovo talent they need.”
The launch of the new 360 framework follows the Lenovo’s decision back in April to reorganisation its core business units into three sections: Intelligent Devices Group, Infrastructure Solution Group, and a Solutions and Service Group.
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