IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Lenovo unveils new 'Lenovo 360' channel framework

Eight solutions are being bundled together to help create a more unified global channel presence

Red and white Lenovo signage on building

Lenovo has announced its new Lenovo 360 channel framework, which has been designed to give partners easier access to it’s complete portfolio of devices, infrastructure, services, and solutions.

Launching in January 2022, the new initiative has been created in collaboration with Lenovo channel partners and aims to deliver more unified global channel team structures, the firm said.

It introduces eight solutions designed to enable greater workforce productivity, collaboration, infrastructure flexibility, and sustainability improvements, as well as industry specific solutions to address common business challenges.

There are also new rebate accelerator programmes like “Better Together” and “TruScale Accelerator” to help partners increase earnings by up to 30% or more on sales across Lenovo’s portfolio of solutions.

“We recognise that we have partners who would like to diversify their revenue and earnings streams by becoming more service-led or solutions-based,” said Pascal Bourguet, global channel chief at Lenovo.

“Lenovo 360 unites our portfolio in a way that delivers easier access to our full suite of products and solutions and will allow partners the opportunity to pursue those goals, while still offering our PC and infrastructure-focused partners anything that they demand.”

Bourguet added that many of Lenovo’s partners are now seeking “disruption-proof” solutions as ways of working have changed since the beginning of the pandemic.

“Solutions that support such new norms as work-from-anywhere (WFA) and other hybrid working models will be available to the channel under one structure now,” he said.

As well as simplifying the overall partner process, 360 will also offer partners specific activations, such as training, certifications, and channel marketing playbooks.

“Through Lenovo 360 we have also created turnkey marketing materials and campaigns that our partners will be able to leverage, ensuring they can go to market as soon as we do, with the most current solution and service information,” Bourguet continued.

“Additionally, we are adding more resources in subject matter experts to provide concierge-level of service that guarantees our partners always have access to the products, services, experts, and Lenovo talent they need.”

The launch of the new 360 framework follows the Lenovo’s decision back in April to reorganisation its core business units into three sections: Intelligent Devices Group, Infrastructure Solution Group, and a Solutions and Service Group.

Featured Resources

Activation playbook: Deliver data that powers impactful, game-changing campaigns

Bringing together data and technology to drive better business outcomes

Free Download

In unpredictable times, a data strategy is key

Data processes are crucial to guide decisions and drive business growth

Free Download

Achieving resiliency with Everything-as-a-Service (XAAS)

Transforming the enterprise IT landscape

Free Download

What is contextual analytics?

Creating more customer value in HR software applications

Free Download

Recommended

Google unveils new Assured Open Source Software service
open source

Google unveils new Assured Open Source Software service

18 May 2022
Malwarebytes hires new channel chief to lead MSP and partner network
Managed service provider (MSP)

Malwarebytes hires new channel chief to lead MSP and partner network

18 May 2022
Palo Alto and Deloitte to deliver managed security services in the US
Managed service provider (MSP)

Palo Alto and Deloitte to deliver managed security services in the US

17 May 2022
US and EU thrash out plans to avert chip production “subsidy race”
Hardware

US and EU thrash out plans to avert chip production “subsidy race”

17 May 2022

Most Popular

16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

13 May 2022
(ISC)2 launches free scheme to get 100,000 UK citizens into cyber security
Careers & training

(ISC)2 launches free scheme to get 100,000 UK citizens into cyber security

17 May 2022
Preparing for the 3G sunset
Network & Internet

Preparing for the 3G sunset

18 May 2022