Google discontinues Pixel laptops

However, more notebooks could be forthcoming

Google has killed off its line of Pixel notebooks, but fans of the company's first party hardware will be pleased to know it may not be completely abandoning the market.

Speaking to press at Barcelona's MWC, TechCrunch reports, Google's senior vice president of hardware Rick Osterloh confirmed the company had no plans to release any further iterations in the Pixel laptop line. He also added that the current models were completely sold out, with no plans to manufacture further units.

The Pixel brand name will live on, however, in the company's first party mobile devices such as the Pixel smartphone and Pixel C tablet. Google also remains committed to ChromeOS, which Osterloh called "a huge initiative".

Chromebooks themselves are still going fairly strong. Osterloh noted that ChromeOS has the second-largest market share in the UK and US, and high-quality devices like the HP Chromebook 14 have proven that Chromebooks no longer need to be an unimpressive substitute for Windows laptops.

The retirement of the Pixel is not entirely surprising - Google's first party hardware has historically been designed as a platform for showing off the company's software offerings, rather than as devices that garner massive sales in and of themselves.

On the other hand, the Google has indicated it may resume laptop production in the future - although not necessarily under the Pixel banner. Osterloh added that the firm "[doesn't] have any plans to discuss at this time", indicating that new first-party notebooks may be on the cards in the future.

Featured Resources

Consumer choice and the payment experience

A software provider's guide to getting, growing, and keeping customers

Download now

Prevent fraud and phishing attacks with DMARC

How to use domain-based message authentication, reporting, and conformance for email security

Download now

Business in the new economy landscape

How we coped with 2020 and looking ahead to a brighter 2021

Download now

How to increase cyber resilience within your organisation

Cyber resilience for dummies

Download now

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

16 Jun 2021
EU plans to launch bloc-wide cyber task force
cyber attacks

EU plans to launch bloc-wide cyber task force

22 Jun 2021
What is HTTP error 400 and how do you fix it?
Network & Internet

What is HTTP error 400 and how do you fix it?

16 Jun 2021