Google discontinues Pixel laptops
However, more notebooks could be forthcoming
Google has killed off its line of Pixel notebooks, but fans of the company's first party hardware will be pleased to know it may not be completely abandoning the market.
Speaking to press at Barcelona's MWC, TechCrunch reports, Google's senior vice president of hardware Rick Osterloh confirmed the company had no plans to release any further iterations in the Pixel laptop line. He also added that the current models were completely sold out, with no plans to manufacture further units.
The Pixel brand name will live on, however, in the company's first party mobile devices such as the Pixel smartphone and Pixel C tablet. Google also remains committed to ChromeOS, which Osterloh called "a huge initiative".
Chromebooks themselves are still going fairly strong. Osterloh noted that ChromeOS has the second-largest market share in the UK and US, and high-quality devices like the HP Chromebook 14 have proven that Chromebooks no longer need to be an unimpressive substitute for Windows laptops.
The retirement of the Pixel is not entirely surprising - Google's first party hardware has historically been designed as a platform for showing off the company's software offerings, rather than as devices that garner massive sales in and of themselves.
On the other hand, the Google has indicated it may resume laptop production in the future - although not necessarily under the Pixel banner. Osterloh added that the firm "[doesn't] have any plans to discuss at this time", indicating that new first-party notebooks may be on the cards in the future.
Consumer choice and the payment experience
A software provider's guide to getting, growing, and keeping customersDownload now
Prevent fraud and phishing attacks with DMARC
How to use domain-based message authentication, reporting, and conformance for email securityDownload now
Business in the new economy landscape
How we coped with 2020 and looking ahead to a brighter 2021Download now
How to increase cyber resilience within your organisation
Cyber resilience for dummiesDownload now