Will Brexit price Apple’s MacBook Pro out of enterprise IT?

Apple hauls up MacBook Pro price by 45%, despite IT budgets shrinking

Apple has raised the prices of its laptop range up by as much as 45% following Brexit, a move that could damage its push into the enterprise.

The tech giant released three new MacBook Pros at its Cupertino headquarters yesterday, with the latest 13in and 15in notebooks featuring an OLED Touch Bar that lets users customise function keys and Touch ID for more secure logins.

Advertisement - Article continues below

Another 13in model, without Touch Bar, but with 2.7GHz and 128GB storage, costs 1,249 - a 25% price hike over the equivalent 2015 model, which was priced at 999.

The 13in Pro featuring a Touch Bar, 2.9GHz and 256GB costs 1,749 - 45% more than the equivalent 1,199 model released in 2015. Meanwhile the most expensive 15in Pro, featuring 2.7GHz and 512GB, costs 2,699, a 35% hike on its 2015 equivalent's 1,999 price tag.

Sterling's current ratio to the dollar is 1 to $1.22, making a 22% rise in prices understandable indeed, many other tech companies have already increased prices but it's also possible Apple is proofing its new flagship laptops against any further devaluation in the British pound.

Elsewhere, 20% price rises have hit the Mac Mini - going from 399 on Wednesday to 479 yesterday, according to the Telegraph.

Advertisement
Advertisement - Article continues below

The 13in MacBookAir's price rose from 849 on 23 October, to 949 today, IT Pro has confirmed.

Advertisement - Article continues below

IT Pro has asked Apple why it is raising its UK prices, but has not yet received a reply.

The move is likely to harm Apple's efforts to position its already premium devices as enterprise IT contenders.

The tech giant has built a $25 billion B2B empire on the back of its ubiquitous iPhone and its popular MacBooks through partnerships with software vendors like IBM and Box.

ButIT directors expect their spending budgets to decrease by around 5% year-on-year in 2017, according toa Spiceworks survey, raising questions over businesses' buying power for high-end equipment.

One CIO told our sister site, Alphr, that the latest price hike has cost Apple 100,000 in IT spend he now plans to take elsewhere.

Other companies including Microsoft, Dell and Intel are all raising their costs too, however, with Azure prices due to rise 22% in January 2017, and on-premise software up by 13%.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Recommended

Visit/business/business-strategy/356296/non-voyage-coronavirus-brexit-and-the-future-of-business-travel
Business strategy

Non voyage: Coronavirus, Brexit and the future of business travel

1 Jul 2020
Visit/policy-legislation/general-data-protection-regulation-gdpr/356262/uk-data-laws-after-brexit-your
General Data Protection Regulation (GDPR)

UK data laws after Brexit: Your questions answered

30 Jun 2020
Visit/hardware/356176/apple-stores-start-accepting-mac-trade-ins
Hardware

Apple starts accepting Mac trade-ins at retail stores

22 Jun 2020
Visit/security/28879/what-is-an-mssp
Security

What is an MSSP?

12 Jun 2020

Most Popular

Visit/business-strategy/careers-training/356422/ibm-job-ad-calls-for-12-year-experience-with-6-year-old
Careers & training

IBM job ad calls for 12-years of experience with six-year-old Kubernetes

13 Jul 2020
Visit/business/business-operations/356395/nvidia-overtakes-intel-as-most-valuable-us-chipmaker
Business operations

Nvidia overtakes Intel as most valuable US chipmaker

9 Jul 2020
Visit/security/cyber-attacks/356417/trump-confirms-cyber-attacks-on-russia-election-trolls
cyber attacks

Trump confirms US cyber attack on Russia election trolls

13 Jul 2020