The basics of marketing automation
how to automate your marketing strategy - whitepaperwhitepaper
Whitepaper

The basics of marketing automation

Marketing automation 101: What it is, why you need it, and how it works
2 Dec 2020
Evolution of the marketer’s toolkit
whitepaper
marketing automation

Evolution of the marketer’s toolkit

Navigating the DMP and CDP landscape
26 Oct 2020
Nine top GDPR tips for email marketing strategies
Email surveillance
General Data Protection Regulation (GDPR)

Nine top GDPR tips for email marketing strategies

It's not all doom and gloom – here's how you can make GDPR work for you
17 Apr 2020
Why GDPR creates a "vicious circle" for marketers
GDPR readiness
General Data Protection Regulation (GDPR)

Why GDPR creates a "vicious circle" for marketers

Customers will control the forthcoming trust economy, predicts Aprimo
12 Jun 2018
Forget about GDPR fines, says Dotmailer
fine and gavel
General Data Protection Regulation (GDPR)

Forget about GDPR fines, says Dotmailer

Email marketing firm says failing customers should be a bigger worry than official penalties
19 Apr 2018