From customer experience to enterprise experience
Six leading steps to activate your CX North Star
Many companies see their digital transformation as an opportunity to enhance that human connection with their customers. Pulling this off requires an orchestrated customer-centric approach that employees throughout the enterprise can embrace, whether customer-facing or not.
But it doesn’t stop there. Companies are turning to their ecosystems to support their current business models and platforms—or build new ones. Partners, vendors, and suppliers increasingly are playing integral roles in the ultimate experience customers have with a brand, even if customers are unaware of the ecosystem’s involvement.
This whitepaper aims to uncover how organisations communicate a North Star for customer experience (CX), to what extent this vision is integrated across the enterprise with other business strategies and priorities, and more, by laying out 6 best practices to follow.