The path to CX excellence for B2B marketers
Four stages of marketing engagement
Read this whitepaper to discover the four increasingly personalised—and effective—stages of marketing engagement.
The paper sets out the importance of a data-first approach in creating compelling customer experiences—from initial ‘batch and blast’ broadcast marketing techniques through more interactive responsive marketing methods, and then from relationship marketing to full lifecycle engagement.
It describes how, in today’s experience economy, every customer interaction matters, and it’s up to you as a marketer to deliver meaningful micro-moments across their entire journey.
Find out what it takes to keep up with, and outpace, your competitors’ CX.