How to overcome the barriers to personalisation

Leap over every obstacle and jump ahead of your competitors in the process


Modern customers crave memorable personalised experiences. That’s why 83% of the marketers we asked in our recent survey – carried out in association with the Society of Digital Agencies (SoDA) – have increased their personalisation budget in 2019, with 32% pointing to a “significant budget increase.”

Money helps – but it can’t slingshot you all the way to personalisation perfection. In the same survey, we also discovered a number of barriers to personalisation – many of which can only be resolved by adapting the culture of the organisation you work for step-by-step, day-by-day.

This whitepaper sets out the 5 main barriers modern marketers are facing, exploring the origin of each problem and how they can be overcome.

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