Salesforce launches remote marketing and commerce platform

Digital 360 aims to give every business the tools to operate at 'Black Friday levels' every day

Salesforce has launched a new platform that combines its marketing, commerce and digital services into one single package. 

Called Digital 360, the platform claims it will give businesses the ability to operate at peak levels every single day.

With the continuing impact of the coronavirus pandemic being felt around the world, Salesforce's Digital 360 platform aims to help make digital transformation faster and easier. It combines Salesforce's Marketing Cloud, Commerce Cloud and Experience Cloud with access to the firm's broad partner ecosystem.

There are also new products within Digital 360, such as a customer data platform called Customer 360 Audiences, a payment solution powered by Stripe called Commerce Cloud Payments, and Experience Cloud which enables fast CRM-powered digital experiences.

"Every company has gone digital overnight because of the pandemic," said Adam Blitzer, EVP and GM of Digital at Salesforce. "With Digital 360, we're delivering the full power of Salesforce tailored to digital leaders - our products, ecosystem, learning and expert services - enabling them to move with the speed, agility and scale they need to operate at Black Friday levels every single day."

Digital revenue in 2020 grew by 71% compared to the previous year, according to Salesforce's Q2 Shopping Index. As such, the cloud giant suggests that the key to success, in any industry, is scalable, data-driven solutions that personalise customer experiences, whether that be from marketing emails and timely advertising to online shopping and in store experiences.

The service has already seen success, with companies such as Sonos using it during the pandemic to sell directly to its partners. 

"Our collaboration with Salesforce has supported Sonos' ability to scale and accommodate a massive influx in business to our e-commerce site as we focus on selling directly to our customers," said Lindsay Whitworth, director global direct-to-consumer at Sonos.

"As a result, we've been able to deliver relevant, personalised engagement at scale using campaigns and data-driven insights."

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