Facebook to start verifying identities of suspicious user accounts

Social network takes aim at inauthentic behavior on the platform

While Facebook has verified the identities of page managers for quite some time, the company has announced it’ll now focus its attention on individual accounts too.

In a quest to curb the spread of misinformation, Facebook hopes that by verifying the identities behind high-reaching profiles, it can better control the content posted to the social media platform. 

Facebook will begin verifying individual accounts that show a pattern of “inauthentic behavior.” Unfortunately, the announcement doesn’t expand on what that inauthentic behavior might look like, adding only that accounts with posts that “rapidly go viral in the US” will undergo the new verification process.

If a Facebook user declines to go through the verification process, or the identification materials provided to Facebook don’t match the associated Facebook account, Facebook will reduce the distribution of the account holder’s viral post.

Further, if the person managers a Facebook page, they will also be required to complete Page Publishing Authorization and will be unable to post to their Page until the verification process has been completed. 

Anita Joseph and Michele Paselli, product managers at Facebook, shared in the company’s announcement of the updated verification process: “We want people to feel confident that they understand who’s behind the content they’re seeing on Facebook and this is particularly important when it comes to content that’s reaching a lot of people.”

While this move is a step in the right direction for Facebook, it sends a confusing message. Earlier this week, Facebook CEO Mark Zuckerberg claimed in an interview with Fox News’ Dana Perino that “Facebook shouldn’t be the arbiter of truth of everything that people say online.”

By pushing suspicious account holders to undergo a strict verification process and reducing post visibility or disabling posting abilities altogether though, isn’t Facebook doing exactly that? 

Featured Resources

Seven steps to connect and empower your frontline workers

How business leaders can improve communication with a secure platform

Free download

Create what’s next

The future of collaboration and productivity

Free Download

Leveraging the cloud without relinquishing control

Your data. Their cloud.

Free download

Re-architecting for nonstop innovation

Unlocking productivity, scalability, and lower costs for cloud natives

Free Download

Recommended

Meta delays product-wide end-to-end encryption rollout until 2023
encryption

Meta delays product-wide end-to-end encryption rollout until 2023

22 Nov 2021
Podcast transcript: Can the US take on big tech?
Policy & legislation

Podcast transcript: Can the US take on big tech?

19 Nov 2021
The IT Pro Podcast: Can the US take on big tech?
Policy & legislation

The IT Pro Podcast: Can the US take on big tech?

19 Nov 2021
Microsoft and Meta announce integration deal between Teams and Workplace
collaboration

Microsoft and Meta announce integration deal between Teams and Workplace

11 Nov 2021

Most Popular

What should you really be asking about your remote access software?
Sponsored

What should you really be asking about your remote access software?

17 Nov 2021
How to speed up Microsoft's Windows 11
Microsoft Windows

How to speed up Microsoft's Windows 11

9 Nov 2021
Nike to take customers into the metaverse with 'NIKELAND'
virtualisation

Nike to take customers into the metaverse with 'NIKELAND'

19 Nov 2021