Google takes another stab at social media with 'Keen' app

Google’s experimental workshop is targeting social media again with a new Pinterest-like app

Google has introduced its newest foray into the world of social media in the form of a Pintrest-like Android app called Keen

Users who join Keen can use it as a place to store and share curated information on any topic they choose, but instead of having a “board” as on Pinterest, Keen users can generate “Keens.”

Whether you’re into seashell art, classic cars, astrology or anything else, you can create a Keen to collect your favorite pictures or articles from the web in one place. It’s up to you whether you wish to share your Keens or keep them private. 

In a blog post on Google’s site, Keen co-founder CJ Adams said the new social media platform can help users find relevant content to add to their Keens.

“We use Google Search and the latest in machine learning to remain on the lookout for helpful content related to your interests," he said. "The more you save to a Keen and organize it, the better the recommendations become.

This isn’t Google’s first attempt to nudge its way into the social media game. But thus far, its ventures haven’t gone over well. Google Video was an attempt to compete with YouTube.

After Google Video failed, the search engine leader simply bought YouTube in 2006. Other doomed social media efforts included Google Wave, Google Buzz, Google+, and Jaiku. 

Featured Resources

The definitive guide to warehouse efficiency

Get your free guide to creating efficiencies in the warehouse

Free download

The total economic impact™ of Datto

Cost savings and business benefits of using Datto Integrated Solutions

Download now

Three-step guide to modern customer experience

Support the critical role CX plays in your business

Free download

Ransomware report

The global state of the channel

Download now

Recommended

Google’s Grace Hopper subsea cable lands in Cornwall
Infrastructure

Google’s Grace Hopper subsea cable lands in Cornwall

15 Sep 2021
South Korea fines Google for abusing Android dominance
Policy & legislation

South Korea fines Google for abusing Android dominance

14 Sep 2021
Google handed user data to Hong Kong authorities despite pledge
privacy

Google handed user data to Hong Kong authorities despite pledge

13 Sep 2021
Google and Microsoft's hybrid work battle shows the narrative is just as important as the technology
collaboration

Google and Microsoft's hybrid work battle shows the narrative is just as important as the technology

9 Sep 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

17 Sep 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021
Best MDM solutions 2020
mobile device management (MDM)

Best MDM solutions 2020

17 Sep 2021