TikTok launches TikTok for Business for marketers

The popular video app is looking to cash in with advertisers

TikTok, a social media service that boasts 500 million global monthly active users, has announced the launch of TikTok for Business

In a blog post written by Katie Puris, TikTok's managing director of Global Business Marketing, the company says that while businesses have found success on TikTok already, but there’s an opportunity to do more. “

Advertisement - Article continues below

TikTok For Business solutions are designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community.”

The new site launches with a portfolio of TikTok ad formats that businesses can use including TopView, Brand Takeovers, In-Feed Videos and Hashtag Challenges. While all these have been previously available, they are now under one umbrella. 

As TikTok launches TikTok for Business, it’s also revealing a new ad format for AR Branded Effects. “Today, we are also excited to announce our latest AR Branded Effect called Branded Scan, a new product that allows users to have an augmented reality experience with any brand.”

TikTok is also introducing an e-learning center to help marketers find and use the ad products that will work best for them. The blog post doesn’t reveal pricing, but TikTok’s Business Help Center does state that a $50 minimum daily or lifetime budget is required.

Advertisement
Advertisement - Article continues below

TikTok has been one of the biggest names in social media over the last year, but it hasn’t been perfect. Last month Google deleted 8 million negative TikTok reviews on its Google Play Store for the app.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Recommended

Visit/business-strategy/chief-executive-officer-ceo/356008/michael-seibel-to-replace-alexis-ohanian-on
chief executive officer (CEO)

Michael Seibel to replace Alexis Ohanian on Reddit board of directors

10 Jun 2020
Visit/marketing-comms/facebook-at-work/355224/facebook-launches-messenger-app-for-desktop
facebook at work

Facebook launches Messenger app for desktop

3 Apr 2020
Visit/social-media-marketing/30400/what-is-facebook-advertising-and-facebook-ads
social media marketing

What is Facebook advertising and Facebook ads?

23 Jul 2019

Most Popular

Visit/business/business-operations/356395/nvidia-overtakes-intel-as-most-valuable-us-chipmaker
Business operations

Nvidia overtakes Intel as most valuable US chipmaker

9 Jul 2020
Visit/laptops/29190/how-to-find-ram-speed-size-and-type
Laptops

How to find RAM speed, size and type

24 Jun 2020
Visit/hardware/components/356405/is-it-time-to-put-intel-outside
components

Is it time to put Intel Outside?

10 Jul 2020