Yahoo uses Summly technology in latest iPhone app

Internet giant puts $30 million technology to use.

Yahoo has unveiled a brand new app for iPhones, which implements technology from the recently acquired Summly.

Marissa Mayer, Yahoo CEO claimed the revamped Yahoo app will help to satisfy their "insatiable" appetite for information and has been designed with small screens in mind.

 "We acquired Summly less than a month ago, and we're thrilled to introduce this game-changing technology in our first mobile application," Mayer noted in the Yahoo blog.

The Yahoo app uses Summly's natural-language algorithms and machine learning to deliver bitesized summaries.

Yahoo has also improved video and image search functionality on the app and Mayer noted that the app will adapt to your behavior as well.

"When you're signed into Yahoo, the choices you make are saved across screens. The more you use Yahoo, the more relevant and interesting the experience becomes - on mobile and desktop."

The rapid introduction of the technology acquired through the purchase of Summly shows Yahoo is keen to more forward in the mobile market.

Summly was first brought to the internet firm's attention after the application was downloaded over 500,000 times in the Apple App store. The text condensing technology was purchased in March from UK teenage entrepreneur Nick D'Aloisio for a reported $30 million.

The application claims to enhance user experience by employing natural language algorithms and machine learning to deliver quick story summaries, as well as personalising content to each user's interest.

While it is rumored that Yahoo is to extend the service to other mobile platforms, such as Google's Android, no such announcements have been issued at this time. 

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