Skype and WhatsApp use outstrips SMS data volumes

New research from Informa sheds light on growing popularity of IM smartphone services.

Large smartphone and people

The volume of messaging traffic sent and received by over the top (OTT) services, such as Skype and WhatsApp, will be twice that of SMS services by the end of 2013.

That's according to recent data from market watcher Informa Telecoms and Media.

Its findings suggests 41 billion OTT messages and 19.5 billion SMS-based missives will be sent every day by the end of this year, despite fewer people having access to instant messaging apps on their devices.

The company claims there were around 3.5 billion SMS users in 2012, compared with 586.3 million OTT subscribers, with the former sending around five messages a day, while the latter rattled off a daily tally of 32.

Despite the figures, Informa claims it is unlikely that OTT services will kill off SMS messaging any time soon, as the use of both is predicted to rise well into 2016.

The analyst flagged three main drivers for this growth, including interoperability issues between the different OTT services.

"The adoption and use of OTT-messaging apps is far from universal," said the company in a statement. 

"Although there are multiple OTT-messaging communities within which mobile users can message each other for free, OTT-messaging users typically use SMS when communicating with non-OTT users; and SMS is starting to hit its stride in the enterprise mobile messaging market."

Featured Resources

Become a digital service provider

How to transform your business from network core to edge

Download now

Optimal business results with the cloud

Evaluating the best approaches to hybrid cloud adoption

Download now

Virtualisation that enables choices, not compromises

Harness the virtualisation technology that's right for your hybrid infrastructure

Download now

Email security threat report 2020

Four key trends from spear fishing to credentials theft

Download now

Most Popular

What is a 502 bad gateway and how do you fix it?
web hosting

What is a 502 bad gateway and how do you fix it?

12 Jan 2021
150,000 arrest records accidentally deleted from police database
data management

150,000 arrest records accidentally deleted from police database

15 Jan 2021
Can Pat Gelsinger get Intel back on track?
chief executive officer (CEO)

Can Pat Gelsinger get Intel back on track?

13 Jan 2021