iOS 7 released to developers alongside new MacBook Air and Mac Pro lineup

"On the other hand, this is a clear statement from Apple that it acknowledges the need to refresh the user interface and is willing to do something pretty dramatic. Many of the new features Apple added to iOS 7 are fixes to problems rather than dramatic or clever new ideas Notifications, Siri, and Multitasking enhancements and the introduction of Control Center all deal with deficiencies rather than providing surprising new features no-one would have thought of," Dawson continued.

"The fact that iOS 7 isn't coming until the fall is a disappointment from a user perspective, but the delay is necessary to give developers time to rework their apps to take advantage of the new operating system and fit in visually."

Even though iOS 7 is new, it was important to us to make it instantly familiar.

The WWDC keynote wasn't just about the latest version of iOS. Apple also talked up the next generation Mac Pro which will be an eighth of the size of its older sibling and include beefed up features such as double the CPU performance.

"Can't innovate anymore, my ass," Schiller said when talking about the Pro's future.

A revamped MacBook Air lineup was also announced that promises to offer all day' battery life. The current 11inch MacBook Air will be transformed into an endurance machine that lasts nine hours instead of the current five, while the 13inch machine's battery life will get a boost from seven hours to 12.

Apple also took the wraps off a more intelligent Siri with expanded voice options and a made-over App Store, adding that apps will now be updated automatically rather than harassing the user to do so.

Take a look at our live blog from the keynote for the full breakdown of the latest Apple announcements.

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.