Apple iPhone 5c/5s launch reaction

iPhone 5c not as cheap as expected, but fingerprint scanner makes an appearance in the 5s.

All the leaks leading up to the this year's iPhone launch proved to be accurate as Apple launched two smartphones at its annual event in the US the iPhone 5c and iPhone 5s.

As usual, the launch generated buzz around the world as Apple fans eagerly waited to find out what CEO Tim Cook and his team had been working on.

Not so cheap

The iPhone 5c was expected to be a "cheap" handset, but the pricing unveiled wasn't budget. Apple revealed that the 16GB device would be available for an upfront fee of $99 (16GB) or $199 (32GB) if you take out a two-year contract. UK-specific contract pricing is yet to be announced but it can be expected to be similar to this.

Those hoping they would be able to snag a SIM-free iPhone 5c for a reasonable amount were left scratching their heads at the 469 starting price.

This high price shouldn't be too much of a surprise to those familiar with Apple. The firm has adopted a strategy to provide a premium experience across its product line, and it distances itself from the "budget" label at all costs.

With a 4in Retina Display, 8-megapixel camera, iOS 7 and 1080p recording capabilities, the iPhone 5c should have enough features to make it an attractive purchase for those who can't quite justify splashing out on the iPhone 5s.

Fingerprint magnet

The most interesting feature of the high-end iPhone 5s is the inclusion of a fingerprint scanner on the home button, which was predicted prior to the announcement.

Dubbed "Touch ID" this shows Apple is seriously trying to eliminate the need for traditional passwords. It's a brave move as fingerprint readers have been around for years and haven't yet been able to replace passwords on machines such as laptops.

However, Apple has previously had success in phasing out what it feels to be legacy technology. Cupertino was the first mainstream manufacturer to ditch optical drives from its MacBook and desktop products something other manufacturers only did when it was clear the world was ready for digital content.

For Touch ID to succeed the most important factor will be reliability. The system will be dependent on the durability of the sensor on the home button. If Apple can avoid teething problems, then it could be onto a winner, especially when it comes to attracting enterprise users.

Although the iPhone 5s is the more exciting of the two devices, ultimately the lower cost of the 5c could make it a more popular device. Whichever handset Apple fans opt for, come 20 September, there will no doubt be lengthy queues at Apple stores around the world.

Twitter reactions the iPhone 5c/5s

Our resident News Editor, Caroline Donnelly wasn't too impressed with the iPhone 5c, but analysts were generally positive about the launch.

The iPhone 5c looks a little Fisher Price to me #iphone5

Caroline Donnelly (@CarrotyD) September 10, 2013

A lot of work went into the Touch ID sensor and rightly so as this has to work flawlessly not to put users off. #apple

carolina milanesi (@caro_milanesi) September 10, 2013

the iPhone 5c is not as cheap as I thought after all but I believe it opens the window for a new era at Apple. Competitors should be worried

Francisco Jeronimo (@fjeronimo) September 10, 2013

By introducing a new iPhone model, rather than re-purposing the iPhone 5, Apple is being more aggressive with its portfolio

Ian Fogg (@ianfogg42) September 10, 2013

Featured Resources

Unleashing the power of AI initiatives with the right infrastructure

What key infrastructure requirements are needed to implement AI effectively?

Download now

Achieve today. Plan tomorrow. Making the hybrid multi-cloud journey

A Veritas webinar on implementing a hybrid multi-cloud strategy

Download now

A buyer’s guide for cloud-based phone solutions

Finding the right phone system for your modern business

Download now

The workers' experience report

How technology can spark motivation, enhance productivity and strengthen security

Download now

Recommended

Apple MacBook Pro 13in (Apple M1, 2020) review: Almost unbelievably good
Laptops

Apple MacBook Pro 13in (Apple M1, 2020) review: Almost unbelievably good

6 Jan 2021
Apple MacBook Air (Apple M1, 2020) review: The world’s best ultraportable
Laptops

Apple MacBook Air (Apple M1, 2020) review: The world’s best ultraportable

28 Dec 2020
Apple iOS 14.3 launch brings privacy labels for all apps
privacy

Apple iOS 14.3 launch brings privacy labels for all apps

15 Dec 2020
Apple might ditch Qualcomm for in-house modems
Mobile

Apple might ditch Qualcomm for in-house modems

11 Dec 2020

Most Popular

How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

21 Jan 2021
WhatsApp could face €50 million GDPR fine
General Data Protection Regulation (GDPR)

WhatsApp could face €50 million GDPR fine

25 Jan 2021
How to recover deleted emails in Gmail
email delivery

How to recover deleted emails in Gmail

6 Jan 2021