IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Tesco to follow-up Hudl success with Samsung Galaxy S5 "challenger"

Aggressively priced Tesco smartphone to hit shelves later this year

Tesco store

Tesco plans to release its own Android smartphone later this year on the back of the company's success in the tablet market.

The retail giant's low-cost Hudl tablet has thrived since its release in September 2013, notching up sales of more than half a million units so far. A successor, aptly named the Hudl 2, is set for release in September 2014.

The move to mobile draws parallels with Amazon, who has long been rumoured to be releasing its own handset on the back of the Kindle Fire's encouraging sales.

Tesco's first mobile device might not be as budget a model as you'd expect, too.

During a BBC radio interview, CEO Philip Clarke revealed the phone will come loaded with Tesco services and would have specifications "comparable" to Samsung's flagship Galaxy S5. To give the new handset an edge, added Clarke, it will be aggressively priced to offer customers the best value for money.

Whether the mention of the Galaxy S5 is an attempt to stir the pot or not remains to be seen, but continued choice in the Android market can only be a good thing, especially with the recent release of EE's 4G Kestrel.

Tesco already operates its own phone service, Tesco Mobile, and sells devices for all networks in its stores.

Clarke also hinted that he would be changing the way the firm's strategy operated. Calling it "New Tesco", he outlined his efforts to change the focus of the company away from superstores and towards smaller community-based shops.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Recommended

Tesco to pilot in-store flexible working spaces
flexible working

Tesco to pilot in-store flexible working spaces

12 May 2022

Most Popular

LockBit 2.0 ransomware disguised as PDFs distributed in email attacks
Security

LockBit 2.0 ransomware disguised as PDFs distributed in email attacks

27 Jun 2022
Open source giant Red Hat joins HPE GreenLake ecosystem
automation

Open source giant Red Hat joins HPE GreenLake ecosystem

28 Jun 2022
Carnival hit with $5 million fine over cyber security violations
cyber security

Carnival hit with $5 million fine over cyber security violations

27 Jun 2022