Amazon's wearables store opens in UK

The online retailer will offer wearable devices including activity trackers, smartwatches, smart glasses and wearable cameras

App store

Amazon's wearable electronics store has opened in the UK, with more than 100 devices available, including activity trackers, smartwatches, smart glasses and wearable cameras.

In addition to more unusual wearable devices - such as charging trousers - articles from manufacturers including Sony, Samsung, Garmin, Jawbone and Gopro are all available to purchase.

Amazon's director of consumer electronics Andrew Milliken said: "Sales of wearable technology devices have taken off in the last year with many customers already using them on a daily basis. With designs continually becoming simpler, smaller, and more stylish, devices have become increasingly useful and fit seamlessly into everyday life."

Although the online shopfront looks just like Amazon's regular store and its groceries section, the retailer is also using it as an opportunity to educate people about the potential of wearable electronics. Its Learning Centre includes compatibility information, images, videos, reviews and buying guides to help users make the most of their devices.

The online retailer said in the launch statement: "Customers will be able to learn about devices which are 'coming soon' and be amongst the first to purchase the latest technology by pre-ordering new releases, including the A. Sauvage Wireless Charging Trousers."

Milliken added: "The focus is also on providing customers with all the information they need to understand these new devices and make the best possible choice."

Amazon's US wearables store launched in April, with its director of Wireless and Mobile Electronics, John Nemeth, commenting: "We're thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs -- whether that is tracking activity, staying connected through smart watches, or capturing their next adventure with wearable cameras."

Featured Resources

The definitive guide to warehouse efficiency

Get your free guide to creating efficiencies in the warehouse

Free download

The total economic impact™ of Datto

Cost savings and business benefits of using Datto Integrated Solutions

Download now

Three-step guide to modern customer experience

Support the critical role CX plays in your business

Free download

Ransomware report

The global state of the channel

Download now

Recommended

AWS to launch cloud services reseller in Australia
Amazon Web Services (AWS)

AWS to launch cloud services reseller in Australia

17 Sep 2021
Senators accuse Amazon of mistreating pregnant workers
Policy & legislation

Senators accuse Amazon of mistreating pregnant workers

10 Sep 2021
Amazon to pay college tuition fees for 750,000 front-line employees
Careers & training

Amazon to pay college tuition fees for 750,000 front-line employees

10 Sep 2021
Building a business case for SAP on AWS
Whitepaper

Building a business case for SAP on AWS

8 Sep 2021

Most Popular

What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021
Citrix mulling potential sale after tumultuous 2021
mergers and acquisitions

Citrix mulling potential sale after tumultuous 2021

15 Sep 2021
Zoom: From pandemic upstart to hybrid work giant
video conferencing

Zoom: From pandemic upstart to hybrid work giant

14 Sep 2021