Apple App Store: Top 10 reasons why apps are rejected

Developers get guidance on how the approval process works

The Apple App Store is one of the most popular app ecosystems available, with 1.2 million apps and over 75 billion downloads to-date.

However, getting an app into the store isn't straightforward as it has to be vetted. To help budding developers get their creations in the marketplace, Apple has now revealed the top 10 reasons apps are rejected.

Most of the advice appears to be common sense, but it serves as a useful checklist if you're planning on making a submission.

"Before you develop your app, it's important to become familiar with the technical, content, and design criteria that we use to review all apps," Apple explained in the developer section.

"We've highlighted some of the most common issues that cause apps to get rejected to help you better prepare your apps before submitting them for review."

Top of the list of reasons for rejection is that 14 per cent developers simply don't provide enough information - including details for demo accounts and contact information.

Buggy apps, violations of terms of conditions, inaccurate descriptions and substandard interfaces are also common reasons. Click on the image below for a complete breakdown.

"You should submit your app for review only when it is complete and ready to be published. Make sure to thoroughly test your app on devices and fix all bugs before submitting," Apple continued.

"Apple places a high value on clean, refined, and user-friendly interfaces. Make sure your UI meets these requirements by planning your design carefully and following our design guides and UI Design Dos and Don'ts.

Featured Resources

How virtual desktop infrastructure enables digital transformation

Challenges and benefits of VDI

Free download

The Okta digital trust index

Exploring the human edge of trust

Free download

Optimising workload placement in your hybrid cloud

Deliver increased IT agility with the cloud

Free Download

Modernise endpoint protection and leave your legacy challenges behind

The risk of keeping your legacy endpoint security tools

Download now

Recommended

Safari bug lets websites track browsing activity and unique identifiers
web browser

Safari bug lets websites track browsing activity and unique identifiers

18 Jan 2022
El Salvador becomes latest target of Pegasus spyware
spyware

El Salvador becomes latest target of Pegasus spyware

13 Jan 2022
Mac shipments grew at twice the pace of PCs in 2021
Hardware

Mac shipments grew at twice the pace of PCs in 2021

13 Jan 2022
Apple becomes world's first $3 trillion company
business management

Apple becomes world's first $3 trillion company

4 Jan 2022

Most Popular

How to move Microsoft's Windows 11 from a hard drive to an SSD
Microsoft Windows

How to move Microsoft's Windows 11 from a hard drive to an SSD

4 Jan 2022
Microsoft Exchange servers break thanks to 'Y2K22' bug
email delivery

Microsoft Exchange servers break thanks to 'Y2K22' bug

4 Jan 2022
Hired by machines: Exploring recruitment's machine-driven future
recruitment

Hired by machines: Exploring recruitment's machine-driven future

8 Jan 2022