Microsoft ditches Nokia branding on Lumia devices

The company has decided to drop the Nokia name, but will keep the Lumia branding

Microsoft is to remove the 'Nokia' name from Lumia devices as it takes steps to pretend the smartphone manufacturer never existed.

Although Nokia is now owned by Microsoft, it has managed to keep its name stamped on devices, despite becoming part of the PC manufacturer in April for the princely sum of 4.5 billion.

However, Nokia's networks business, navigation offerings and patent portfolio wasn't bought by Microsoft and will continue to use the Nokia branding.

The over-arching department that owns Nokia is now called Microsoft Mobile and is attempting to focus on providing mobile devices and services to try and compete with Apple.

The announcement was made on Nokia France's Facebook page, swiftly followed by a post on its Twitter account saying the page would soon be changing to 'Microsoft Lumia'.

Microsoft then went on to confirm to tech site The Verge that it would be changing the branding worldwide.

The Nokia/Microsoft acquisition was announced back in September 2013 and in April, it made some significant changes to the original deal, in an attempt to woo Chinese authorities.

Brad Smith, general counsel and executive vice president of legal and corporate affairs at Microsoft, wrote in a blog post at the time: "We've adjusted this agreement so the 21 employees in China working on mobile phones will join Microsoft and continue their work."

Another change made was that Microsoft would take over Nokia's online assets. Smith continued: "Our two companies have agreed that Microsoft will manage the nokia.com domain and social media sites for the benefit of both companies and our customers for up to a year."

Featured Resources

How virtual desktop infrastructure enables digital transformation

Challenges and benefits of VDI

Free download

The Okta digital trust index

Exploring the human edge of trust

Free download

Optimising workload placement in your hybrid cloud

Deliver increased IT agility with the cloud

Free Download

Modernise endpoint protection and leave your legacy challenges behind

The risk of keeping your legacy endpoint security tools

Download now

Recommended

Microsoft takes aim at critical RCE flaws with "massive" Patch Tuesday update
cyber security

Microsoft takes aim at critical RCE flaws with "massive" Patch Tuesday update

12 Jan 2022
Windows 11 problems and how to fix them
Microsoft Windows

Windows 11 problems and how to fix them

7 Jan 2022
How to speed up Windows 11
Microsoft Windows

How to speed up Windows 11

7 Jan 2022
Microsoft issues out-of-band patch for Windows Server sign-in bug
Microsoft Windows Server

Microsoft issues out-of-band patch for Windows Server sign-in bug

6 Jan 2022

Most Popular

How to move Microsoft's Windows 11 from a hard drive to an SSD
Microsoft Windows

How to move Microsoft's Windows 11 from a hard drive to an SSD

4 Jan 2022
Microsoft Exchange servers break thanks to 'Y2K22' bug
email delivery

Microsoft Exchange servers break thanks to 'Y2K22' bug

4 Jan 2022
Solving cyber security's diversity problem
Careers & training

Solving cyber security's diversity problem

5 Jan 2022