iPhone 6 adoption from Android users less than expected
The number of Android users switching to the iPhone 6 and iPhone 6 Plus has been smaller than expected
Apple's iPhone 6 and iPhone 6 Plus smartphones have prompted less Android users to switch over to iOS than experts had predicted, a new study has revealed.
The number is smaller for 2014 (12 per cent) than in 2013 (23 per cent), despite predictions that Apple's new devices would prompt more customers to switch.
Other findings included that Android users (31 per cent) that are already familiar with larger screens were more likely to buy the 5.5in iPhone 6 Plus over existing Apple customers (25 per cent), who opted instead of the smaller 4.7in iPhone 6.
Analysts previously predicted that Apple's larger iPhone models would spark a wave of conversions from Android, Windows Phone and BlackBerry users, but this apparently has not been the case.
Josh Lowitz, CIRP Partner and Co-Founder, said: "The vast majority of new iPhone buyers were already iPhone owners. Current iPhone owners accounted for over 80 per cent of buyers after this launch, compared to less than 65 per cent after the iPhone 5s and 5c launch in September 2013.
"Android owners accounted for a much smaller share of buyers immediately after this year's iPhone launch, and with smartphones so prevalent in the US, we also saw a smaller percentage of iPhone buyers moving from basic phones."
Results of the survey are based on 300 people who had bought an iPhone in the 30 days following the devices' launch on 19 September.
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