Swarovski reveals wearable technology line

Swarovski is getting into the wearable technology market with its Activity Tracking Crystal

The union of the fashion and technology worlds looks set to continue, with Swarovski revealing its wearable Activity Tracking Crystal at CES.

The piece will function as a pedometer, a sleep tracker and calorie counter, reports Fashion Times, with the user able to sync it with a smartphone app.

The wrap bracelet is part of a larger, nine-piece collection created along with Misfit Wearables Shine with the Activity Tracking Crystal acting as the line's feature.

Joan Ng, Swarovski's senior vice president of product marketing for Asia, told WWD: "What's available is too focused on function and not sexy. Our consumer also wants some glitter."

The bracelet will be sold without the crystal for $69, but to buy the full wearable will set consumers back $249 for the tracking crystal, Swarovski Vio crystal pendant and silicone sport band. A reversible pendant can also be purchased for $149.

Speaking earlier in 2014, Claire Duke-Wooley, Beecham fashion technology analyst, spoke about the importance of a union between the fashion and technology industries for wearable technology to take-off, saying:

"There is a real difference between making technology wearable versus making technology products that are desirable and genuinely engage with consumers through good design practice. The market is still wide open for trail blazing products that deliver desire, image and perceived value."

Wearable technology has been cited as a market set for huge growth over the next few years, with CCS Insight's global forecast published in August predicting sales would rise from 9.7 million in 2013 to 135 million by 2018.

All products from Swarovski are now on pre-sale, and will be available from various retailers in the US, Hong Kong and China in the spring.

Featured Resources

Four cyber security essentials that your board of directors wants to know

The insights to help you deliver what they need

Download now

Data: A resource much too valuable to leave unprotected

Protect your data to protect your company

Download now

Improving cyber security for remote working

13 recommendations for security from any location

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

Recommended

Connected Cloth: Your new digital epidermis
Internet of Things (IoT)

Connected Cloth: Your new digital epidermis

24 Sep 2020

Most Popular

macOS Big Sur is bricking some older MacBooks
operating systems

macOS Big Sur is bricking some older MacBooks

16 Nov 2020
46 million Animal Jam accounts leaked after comms software breach
Security

46 million Animal Jam accounts leaked after comms software breach

13 Nov 2020
How computing has revolutionised Formula 1
Sponsored

How computing has revolutionised Formula 1

11 Nov 2020