UK BlackBerry usage drops to under 1m

The number of UK mobile customers using BlackBerry handsets has dropped significantly

BlackBerry logo

The number of non-business users of BlackBerry devices looks set to sink below the one million mark by the end of 2015, new figures show

eMarketer told The Guardian the company's customer base could fall to as little as 700,000 users outside of businesses and, by 2017, this could drop even further to around 400,000.

Advertisement - Article continues below

For business use, BlackBerry has held on to its popularity for longer, and this has led the company to adjust its branding to target enterprise users over general consumers.

Bill Fisher, UK analyst at eMarketer, said: "BlackBerry's fall from grace has been spectacular, but these latest figures show that even its previously loyal core seems to be leaving in droves. Its market share has been decimated by Android and iOS, and more recently by Windows Phone, which is slowly gaining a foothold in the UK market."

In addition to this, research company Kantar Worldpanel told the publication that BlackBerry currently has 1.4 million non-business users, but this number is steadily falling with the company shedding around 56,000 users each month.

"I'd expect we would see fewer than a million people with a BlackBerry as their primary handset around September 2015," Dominic Sunnebo, global consumer insight director at Kantar, added.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

BlackBerry faces stiff competition from Apple, Android and Windows Phone, which make up 32.2 per cent, 56.2 per cent and 8.6 per cent of the UK market, respectively (according to eMarketer). BlackBerry's share, meanwhile, amounts to 1.9 per cent.

"What this does mean is that easy wins' in the UK market are coming to an abrupt end," Sunnebo continues. "With only 2.1 million customers of old platforms like BlackBerry, Palm, [Nokia] Symbian and [Samsung] Bada left, brands can only really win significant numbers of new customers from consumers already suing modern, competitive platforms."

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Recommended

Visit/mobile/23617/the-best-smartphones-to-buy
Mobile

Best smartphone 2019: Apple, Samsung and OnePlus duke it out

27 Apr 2020
Visit/mobile/mobile-phones/354997/the-business-smartphone-is-dead
Mobile Phones

The business smartphone is dead

13 Mar 2020

Most Popular

Visit/laptops/29190/how-to-find-ram-speed-size-and-type
Laptops

How to find RAM speed, size and type

24 Jun 2020
Visit/cloud/356260/the-road-to-recovery
Sponsored

The road to recovery

30 Jun 2020
Visit/business-strategy/it-infrastructure/356258/the-growing-case-for-it-flexibility
Sponsored

The growing case for IT flexibility

30 Jun 2020