Uber ‘bids $3bn for Nokia mapping service’

Forrester says taxi-hailing app would own customers' mobile data

Uber is bidding to buy Nokia's mapping service for $3 billion, it is reported.

The taxi ride firm operates via a smartphone app that allows people to book cabs in their vicinity, but relies on Google Maps to power its service.

It's now looking to acquire Nokia's Here technology to end this reliance, according to the New York Times, which cited anonymous sources familiar with the matter.

While Google Maps is by far the most popular mapping tool, Nokia's Here dominates the automobile space.

And, with Google developing its own self-driving cars, it's possible Uber wants to move off its technology sooner rather than later.

Forrester Research analyst Julie Ask added that the consequences of such an acquisition may go further than simply replacing one mapping technology with another, saying Uber will want to own their customers' data.

"Uber understands that owning the customer today is about owning consumer time and data on mobile devices," she said.

"The Nokia Here technology is one if not the most sophisticated mapping solution. It was built by a company that understands mobile phones and how consumers use them.

"It's tragic that its rise as a platform coincided with Nokia's fall as a global smartphone leader - but for Uber, the opportunity to own its customers' mobile moments is huge."

A successful bid from Uber, whose taxi drivers outnumber New York's iconic yellow cabs, could see it power its own self-driving car technology.

It's already announced a partnership with Carnegie Mellon University to begin research into the driverless vehicle phenomenon at Uber Advanced Technologies Center.

However, it's competing with rival bids from a German consortium of BMW, Audi and Mercedes-Benz, along with one from a private equity firm, according to the NYT.

Featured Resources

The ultimate guide to business connectivity in field services

A roadmap to increased workplace efficiency

Free download

The definitive guide to migrating to the cloud

Migrate apps to the public cloud with multi-cloud infrastructure solutions

Free download

Transform your network with advanced load balancing from VMware

How to modernise load balancing to enable digital transformation

Free download

How to secure workloads in hybrid clouds

Cloud workload protection

Free download

Recommended

UC Irvine selects Velodyne Lidar’s traffic-monitoring solution
smart city

UC Irvine selects Velodyne Lidar’s traffic-monitoring solution

28 Sep 2021
Google begins appeal against record €4.34 billion Android antitrust fine
Google Android

Google begins appeal against record €4.34 billion Android antitrust fine

28 Sep 2021
New technology projection: The Total Economic Impact™ of Anthos
Whitepaper

New technology projection: The Total Economic Impact™ of Anthos

27 Sep 2021
Create what’s next
Whitepaper

Create what’s next

27 Sep 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

17 Sep 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021
Best MDM solutions 2020
mobile device management (MDM)

Best MDM solutions 2020

17 Sep 2021