Apple Watch will be the birthplace of the killer app for business: Citrix CEO

Simple developer platform will encourage greater experimentation, says Mark Templeton

The first killer usecase for wearables will appear on Apple Watch, Citrix CEO Mark Templeton has claimed.

Speaking at a press Q&A at the company's annual Citrix Synergy conference in Orlando, Templeton said: "My early assessment is that there are sparse, small usecases, but not one killer usecase. I think we will get to a stage where there are a few killer usecases that could be personal, [but] we think a lot [will be] in business computing, for example ... maybe the watch is an incredible authentication device."

Templeton said that everyone is "dabbling [and] trying to find what the compelling usecases are". Indeed, Citrix is included in these "dabblers", having produced one app each on Android Wear and Apple Watch, GoToMeeting and SlideStream respectively.

However, Templeton believes Apple Watch will be the platform where a clear usecase for wearables will appear.

"I put Apple in the driving seat simply because developing apps for [Apple Watch] is so simple and they will get more experimentation faster than anyone else in the market, I think," said Templeton. This in turn leads to a greater probability of a clear reason to buy appearing on that platform rather than a rival's as "whoever gets the most experimentation will find out where those usecases are".

Additionally, despite only having recently come out, Apple Watch is more commonplace than Android Wear devices, according to Templeton.

"I've got every single version of an Android wear watch and wherever I went I was the only one, that's not the case with Apple Watch," he said.

"[Developers] will learn from that and the consumers will take them there," he said.

Featured Resources

Digital document processes in 2020: A spotlight on Western Europe

The shift from best practice to business necessity

Download now

Four security considerations for cloud migration

The good, the bad, and the ugly of cloud computing

Download now

VR leads the way in manufacturing

How VR is digitally transforming our world

Download now

Deeper than digital

Top-performing modern enterprises show why more perfect software is fundamental to success

Download now

Recommended

Everything you need to know about Citrix
software as a service (SaaS)

Everything you need to know about Citrix

11 Feb 2020
Connected Cloth: Your new digital epidermis
Internet of Things (IoT)

Connected Cloth: Your new digital epidermis

24 Sep 2020
Citrix patches XenMobile vulnerability
cyber security

Citrix patches XenMobile vulnerability

11 Aug 2020
Hackers are taking advantage of Citrix vulnerabilities
hacking

Hackers are taking advantage of Citrix vulnerabilities

17 Jul 2020

Most Popular

The top 12 password-cracking techniques used by hackers
Security

The top 12 password-cracking techniques used by hackers

5 Oct 2020
What is a 502 bad gateway and how do you fix it?
web hosting

What is a 502 bad gateway and how do you fix it?

5 Oct 2020
The enemy of security is complexity
Sponsored

The enemy of security is complexity

9 Oct 2020