Casio will release a smartwatch in 2016
The watchmaker has revealed its own device will launch in the US and Japan early next year
Casio is planning to join Samsung, Apple and others in the smartwatch market, with a device set for release in early 2016 for the US and Japan.
The watch, as yet unnamed, will be priced similarly to the Apple Watch Sport (starting at $349), according to the Wall Street Journal (via Wired), and will be the Japanese watchmaker's first smartwatch.
Kazuhiro Kashio, Casio's president, said: "We are trying to bring our smartwatch to a level of watch perfection: a device that won't break easily, is simple to put on and feels good to wear."
The watch has been in development for four years, WSJ's report states, with various prototypes thrown out before the final device was ready for release.
Much like Casio's traditional wristwatch, its forthcoming tech wearable appears to be focusing on simplicity, with the watch also suitable for outdoor sports.
You could argue that Casio was actually one of the first entrants into the smartwatch arena with its Casio Calculator watch that allowed users to change TV channels, and G-Shock models with bluetooth functionality.
The case for a marketing content hub
Transform your digital marketing to deliver customer expectationsDownload now
Fast, flexible and compliant e-signatures for global businesses
Be at the forefront of digital transformation with electronic signaturesDownload now
Why CEOS should care about the move to SAP S/4HANA
And how they can accelerate business valueDownload now
IT faces new security challenges in the wake of COVID-19
Beat the crisis by learning how to secure your networkDownload now