Apple acquires smartphone AI firm Perceptio

The startup allows for image processing on-device, without exposing any user data

Apple has bought artificial intelligence startup Perceptio, which may allow Apple to introduce artificial intelligence systems on smartphones, without having to share as much user data with the source.

Earlier this week, Apple announced it had acquired UK speech processing AI company VocalIQ, which will reportedly be based at its new Cambridge R&D facility to help boost the powers of Siri.

Advertisement - Article continues below

Perceptio doesn't deal with speech like its previous acquisition, but its founders Nicolas Pinto and Zak Stone are known in the image recognition AI space, using machine deep learning.

The company wanted to create a system that would run image classification processes on devices using AI learning, without having to use the data on the device or from other places.

For example, it can analyse photos on a person's phone and recognise the people in the picture, just like Facebook and Google are able to do, but the process would happen on the device, without exposing any information to anyone else (such as the algorithm powering the whole process).

Bloomberg notes that the techniques fit alongside Apple's broader aims of using less customer data while allowing processing to happen on the smartphone or tablet itself.

It would seem this same philosophy applied to VocalIQ too - the company's CEO and co-founder said at the announcement: "For all of the many devices we use, we want to find a way to get what we need, in the easiest, safest way possible."

Advertisement
Advertisement - Article continues below

When asked about the value and more details of the acquisition, Apple said in a statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Featured Resources

Key considerations for implementing secure telework at scale

Identifying the security risks and advanced requirements of a remote workforce

Download now

The State of Salesforce 2020

Your guide to getting the most from Salesforce

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Rethink your cybersecurity strategy for the new world

5 steps to secure the enterprise and be fit for a flexible future

Download now
Advertisement

Recommended

Apple hit with $1.4 billion Siri patent infringement lawsuit
Policy & legislation

Apple hit with $1.4 billion Siri patent infringement lawsuit

3 Aug 2020
Apple acquires startup to turn iPhones into payment terminals
Technology

Apple acquires startup to turn iPhones into payment terminals

3 Aug 2020
Big tech CEOs grilled by House Judiciary Committee’s antitrust panel
Policy & legislation

Big tech CEOs grilled by House Judiciary Committee’s antitrust panel

30 Jul 2020
Apple is under investigation for alleged deceptive practices
Policy & legislation

Apple is under investigation for alleged deceptive practices

24 Jul 2020

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi
Mobile

How to use Chromecast without Wi-Fi

4 Aug 2020
UN report points to a 350% rise in phishing websites at start of 2020
phishing

UN report points to a 350% rise in phishing websites at start of 2020

7 Aug 2020