Apple turns 40 and continues to evolve

From the Apple 1 computer to the Apple Watch, consumers and technology experts have always been enthralled by the company's output

It's no joke that Apple's anniversary is today, despite the fact that the company launched on 1 April, 40 years ago. This was done entirely on purpose - the idea that creating the company on Aprils Fools' would show how they intended to be different from other companies.

1997- Apple released the slogan "Think different", widely seen as a response to IBM's slogan "Think". Since then it's had its ups and downs as the decades have passed, but the company has provided many notable moments throughout history.

1984 -During the third quarter of the Super Bowl XVIII, Apple aired it's most famous commercial. The commercial featured a reference to the novel 1984 by George Orwell, all while setting the stage for the release of the Macintosh computer.

2001 -Apple began to open retail stores in the US states of Virginia and California. Later that same year, Apple debuted the iPod, which then went on to become widely successful, selling over 100 million in just six years.

2007- This year saw Apple release its most successful product ever - the iPhone. The product was relaunched with the slogan: "This is only the beginning". True to their word, many versions of the iPhone have followed.

2010- The company forever changed the tablet business with the iPad, a sleek, high-end device subsequently be followed by the iPad mini, iPad Air and iPad Pro.

2015 - After much anticipation, Apple entered the smartwatch business with the Apple Watch, marrying the fashion world with technology by putting style as a priority alongside functionality.

Now Apple has a full array of products varying from computers to smartwatches. It has even been rumored that Apple is making a car that could be in line to compete with companies like Tesla.

Apple is now widely regarded as the most valuable company in history, with a valuation of over $500 billion.

Featured Resources

The complete guide to changing your phone system provider

Optimise your phone system for better business results

Download now

Simplify cluster security at scale

Centralised secrets management across hybrid, multi-cloud environments

Download now

The endpoint as a key element of your security infrastructure

Threats to endpoints in a world of remote working

Download now

2021 state of IT asset management report

The role of IT asset management for maximising technology investments

Download now

Recommended

Microsoft Office for iPad gets mouse and trackpad support
Microsoft Office

Microsoft Office for iPad gets mouse and trackpad support

27 Oct 2020
iPhone 12 lineup official with A14 Bionic chip and 5G support
Mobile Phones

iPhone 12 lineup official with A14 Bionic chip and 5G support

13 Oct 2020
Apple will ship iPhones and other devices from retail stores
logistics

Apple will ship iPhones and other devices from retail stores

12 Oct 2020
Apple recycling partner accused of reselling over 100,000 devices
Mobile Phones

Apple recycling partner accused of reselling over 100,000 devices

5 Oct 2020

Most Popular

How Liberty navigated a site relaunch during a pandemic
Sponsored

How Liberty navigated a site relaunch during a pandemic

8 Oct 2020
Do smart devices make us less intelligent?
artificial intelligence (AI)

Do smart devices make us less intelligent?

19 Oct 2020
Politicians need to stop talking about technology
Policy & legislation

Politicians need to stop talking about technology

21 Oct 2020